Optimove Introduces Optimove Engage to Tackle “Content Chaos” in the GenAI Era

Optimove, a leader in Positionless Marketing, today unveiled Optimove Engage, an AI-driven solution designed to empower marketers in scaling the creation, management, and optimization of personalized content across all channels.

In the age of Generative AI (GenAI), personalized content generation has become more accessible than ever. However, as infinite permutations of content are now possible, marketers are facing a new challenge: how to manage, test, and optimize this content without falling into the trap of overwhelming content chaos.

Optimove Engage is designed to provide marketing teams with a streamlined solution that includes:

• GenAI-powered content creation and management across all channels, ensuring brand compliance
• AI-driven message analysis that identifies each customer’s unique content preferences and continuously optimizes delivery
• A user-friendly interface (UI) that enables seamless message consistency across both outbound and inbound marketing channels

“GenAI has empowered anyone to create content instantly. While that’s accelerated creativity, it’s also unleashed a runaway train of content chaos,” said Shai Frank, SVP Product & GM Americas at Optimove. “Engage is the engine behind Creative Power in our Positionless Marketing platform, enabling real-time content creation, management, and optimization at scale. It’s built for marketers to meet today’s customer expectations, where speed and relevance are everything. With Engage, marketers can truly be positionless, executing AI-assisted campaigns with control that drives engagement and loyalty.”

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Optimove Engage adds a robust content optimization layer to the Optimove Positionless Marketing Platform, complementing existing solutions such as:

• Optimove Orchestrate – A best-in-class orchestration and decisioning engine, providing a Single Marketing View across all campaigns, channels, and vendors
• Opti-X – A personalization engine that delivers highly tailored digital experiences at scale
• Adact.me – An AI-powered gamification solution that enhances customer engagement and retention
• OptiGenie – The generative AI framework that powers Optimove, driving creative automation and optimization

Together, these integrated solutions enable marketers to deliver real-time, individualized customer journeys with complete visibility and control, all within a unified platform.

The Power Behind Optimove’s Positionless Marketing Platform

Optimove’s Positionless Marketing Platform is built on three core pillars of marketing excellence:

1. Data Power – Enabling marketers to instantly access customer insights for precise targeting and hyper-personalization.
2. Creative Power – Empowering marketers to generate channel-ready content like copy and visuals at the click of a button.
3. Optimization Power – Allowing marketing teams to run self-optimizing campaigns through automated journeys and continuous testing.

With the Optimove Positionless Marketing Platform, marketers gain full control over every stage of the marketing lifecycle, executing tasks with speed, efficiency, and flexibility. This comprehensive solution removes the constraints of traditional marketing roles, allowing teams to be agile and execute campaigns instantly and independently.