Analytics 

Gepard, a leading provider of Product Information Management (PIM) and Product Content Syndication (PCS) solutions for eCommerce…

Data analytics is becoming increasingly important in the world of marketing, as businesses are realizing the significant benefits…

"The full-on shift from demography to identity (always privacy-minded) will get the final shoves from the on-going “digitization…

Google Search Console, formerly known as Google Webmaster Tools, is a free service offered by Google that helps website owners…

“GA4 vs. Google Analytics: Which is better?” This has been a question that has popped up in marketers’ minds ever since its launch…

UM, a global media agency network of IPG Mediabrands, announced the appointment of Sasha Savic to Global Chief Executive Officer.…

DoubleVerify, a leading software platform for digital media measurement, data and analytics, announced the discovery of…

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps…

There are many ways that legal firms can use predictive data analytics to answer questions such as whether to litigate or settle a…

"Time efficiency creates time for more creativity and innovation, and that’s always a good thing." Hi, Kyle, can you walk us…