Future proofing your legal business during a recession
Recession, rising inflation, a contracting economy, a sharp downturn, a bear market. These are the words in our news headlines. If…
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Building a Paid Subscriber Base: The Intersection of Product, Price, and Experience
In today’s demanding business climate, publishers are scrambling to boost and diversify revenue. Their primary focus?…
How Using B2B2C Identity Data to Serve Small Companies Could Mean Big Business
We’ve all seen the statistics. Starting a business is no easy feat. 1 in 5 small businesses shuts its doors within the first two…
How to Capture Consumer Attention During Peak Seasonality?
Marketers are always competing for consumer attention throughout the year. Still, the 2022 holiday season, which this year also…
Data Privacy Done Right Actually Means More Leads for Marketers
When it comes to lead generation, marketing teams like to cast their intent-based net as widely as possible to get as many…
Everyone’s a data analyst: The fight for attention in a world of information overload
The marketing industry is obsessed with data, and for good reason. With a proliferation of marketing channels, media messages and…
The subliminal sound of 3D audio and the future of multisensory advertising
Earlier this year, Transport for London (TfL) used 3D audio to make its campaign against sexual harassment on public transport…
6 Ways to Fuse Web Scraping into a Digital Marketing Strategy
Digital marketing is one of the cornerstones of an effective ecommerce strategy. The more you know about your customers and…
5 Essentials For Black Friday/Cyber Week Retail Success
What began as Black Friday has for many retailers become a Cyber Week or a promotional period starting well before Black Friday…
Is the Word ‘Gamer’ Causing Marketers to Lose Out on Core Consumer Audiences?
I play mobile games, but don’t call me a gamer.
As a mobile advertising veteran, I’ve seen just how misinterpreted the word…