Interviews

"95% of all linear ad impressions now reach only half of American television viewers and only 1 of 2 U.S. adults having a…

"If you focus your strategy, and concentrate on doing a few specific things really really well, that’s the best driver of…

 "The focus is now increasingly on enhancing customer experience, ensuring ease of use, and reducing…

"This may not be innovative, but it’s simple and something I think a lot of B2B brands and marketers forget when crafting…

Our greatest challenge at the moment is educating the market on what makes an AI dubbing company premium; on how to choose a…

"There are countless unpredictable forces that can influence the success of an idea, and the only way to know whether one…

"5W was named after the five enduring questions of communications: who, what, where, when and why. While the industry has grown…

"We try to be as data-driven as possible on top of the brand perception we know we have and leverage our existing customer base…

"By using first-party data, marketers can unlock many personalization opportunities, such as tailoring their offers based on…

"By incorporating customer feedback into decision-making processes, businesses show a commitment to meeting customer needs and…