Interviews

"CX is essential to making your business competitive and as the economic uncertainty rises, it’s imperative to get right."…

"As DOOH and programmatic OOH have evolved, they’ve allowed us to engage with many more “digital-first” advertisers, and help…

"Marketing automation has impacted our business from a variety of angles. Automation tech enables us to keep customers up to…

"Customized creative will only become more paramount in the coming years as advertisers use automation tools to ensure they’re…

"As companies face budget cuts and struggle to drive revenue, a P2C strategy can actually be more cost-effective, as it helps…

"Time efficiency creates time for more creativity and innovation, and that’s always a good thing." Hi, Kyle, can you walk us…

"The core value of relationship marketing is the human-centric approach to actually understanding an individual's wants and…

"By operationalizing Customer Success, businesses can provide more consistent customer experiences. CS, more broadly, ensures…

"MarTech is the vehicle that makes sense of it all. The progress we have made with marketing automation is inevitable in this…

"The future success of marketing will be increasingly data-driven due to consumers' reliance on their digital devices and online…