Google Ads to Phase Out Enhnaced CPC
Google Ads will phase out the enhanced cost-per-click (eCPC) bidding option for Search and Display campaigns. Starting in October…
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Programmatic Ads
TF1 PUB Expands Programmatic Ads with Magnite Partnership
Magnite, the largest independent sell-side advertising company, announced it will work with TF1 PUB, French leading video…
How Programmatic Advertising Works: A Step-by-Step Process
As the world rapidly moves toward integrating automation in its processes to eliminate manual processes, even marketers have…
Audigent and Onetag raise the bar for programmatic combining real-time data and AI-powered curation
Leading data activation, curation and identity platform Audigent, today announces a global integration with AI-powered curation…
VIOOH Introduces Audience-Centric Visual Planning Tools for OOH Media Owners
VIOOH, a premium global digital out-of-home (DOOH) technology provider, has deployed a set of advanced programmatic planning…
Multilocal Accelerates Growth in Audience Curation: Doubles SSP Partnerships & Expands Team…
Multilocal, a leader in programmatic curation, is excited to announce significant growth and strategic advancements in the first…
Taboola Expands Access to AI Bidding Tech for All Advertisers
Taboola, a leading global platform for open web recommendations, has announced that its AI-driven bidding technology, Maximize…
Bidease Welcomes Dennis Mink as New Chief Marketing Officer
Bidease, a leading programmatic advertising platform, is excited to announce the appointment of Dennis Mink as Chief Marketing…
Umbraco acquires uMarketingSuite
In a move poised to redefine the digital marketing landscape, Umbraco is thrilled to announce its acquisition of uMarketingSuite,…
Google Revealed the Integration of Netflix’s Ad Inventory into its Display and Video 360…
Following its May announcement, the company is providing advertisers with enhanced buying options, better insights, and more…