Triplelift Launches Global Readiness Scorecard, Showcasing Ai, Retail Media, Addressability And Ctv… News Desk Jun 28, 2024 TripleLift, the ad tech platform elevating digital advertising across every screen, launched its Global Innovation Readiness…
Stirista Revolutionizes CTV Campaigns with New AI-Powered CPM Optimization Feature News Desk Jun 26, 2024 Stirista, a leading data-driven marketing solutions provider, announced the launch of its new AI-powered CPM Optimization feature…
Onetag takes the lead on GARM sustainability framework with Cedara partnership News Desk Jun 24, 2024 Following the release of GARM’s (Global Alliance for Responsible Media) new sustainability framework, Onetag has selected Cedara,…
Verve Acquires Jun Group to Scale Premium Mobile Ads and Connected TV for Brands and Agencies News Desk Jun 21, 2024 Tapping into premium ad inventory and high-impact ad formats just got easier for brands and agencies now that Verve, a leading ad…
Contextual Targeting: Definition, Types, and Advantages Nikhil Sonawane Jun 19, 2024 In the past, digital advertisers depended tremendously on behavioral targeting to display their ads, which used browser cookies.…
Viant’s Next Generation AI Bid Optimizer Raises the Bar News Desk Jun 19, 2024 Viant Technology Inc, a leading advertising technology company, announced the launch of the latest version of its AI Bid…
Magnite and Spectrum Reach Team Up To Enhance Access to Programmatic Advertising News Desk Jun 18, 2024 Magnite, the world’s largest independent sell-side advertising company, and Spectrum Reach, the advertising sales business of…
Clinch Accelerates Albertsons Media Collectives’ Expansion into CTV News Desk Jun 17, 2024 Clinch, the leader in dynamic ad serving and personalization and creator of Flight Control, the Omnichannel Campaign Activation…
DOmedia launches Demand-Side Platform, promising fully transparent, accountable trading on… News Desk Jun 17, 2024 DOmedia, the leading out-of-home (OOH) platform that currently sees $10B of traditional OOH planning facilitated globally through…
AudienceXpress Names Scott Collins as Head of U.S. Sales News Desk Jun 14, 2024 AudienceXpress, the Comcast-owned ad buying platform, announced that it has named advertising and technology industry veteran…