Offline Attribution: Why It’s the Game-Changer for Retailers
Digital marketing's measurability is one of its greatest strengths, enabling marketers to optimize strategies through continuous…
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Free For All: How FAST Embraces TV’s Core Strengths & Drives Effortless Discovery
The other weekend, I was unwinding with a casual scroll through some streaming apps, trying to find something new. Instead of…
AI, Digital Video, and Audio: Build a Future-Ready Mix
Stay ahead of the curve by mastering the practical shifts in AI, video, and audio that are redefining campaign success.
The…
How AI is pushing partnership marketing to new levels of power and performance
AI is changing the way we interact with businesses through chatbots; helping advance medical and healthcare science; and even…
How CMOs Can Overcome the Disconnects that Persist Within the C-Suite
The relationship between CEOs, CFOs and CMOs remains one of the most complex dynamics in the C-suite, marked by rising friction,…
Winning Cautious Holiday Shoppers This Season in Economic Uncertainty
Every year, as the holiday season approaches, anticipation and uncertainty settle over marketers. It’s about the latest trends,…
Keep Calm and Advertise On: Why Brands Should Continue Advertising During Times of Economic…
In a moment where tariffs and economic pressures are dominating headlines and influencing boardroom decisions, many brands are…
From AI to LI: The Evolving Landscape of Influencer Marketing
The influencer marketing landscape continues to evolve at breakneck speed, with brands and influencers adapting to changes in…
Virtual Reality in Museums: A New Era of Interactive Exhibits
In recent years, the world of museums has experienced a profound transformation, thanks to technological innovations that have…
Solving the data martech integration challenge
Over the past decade, marketing has become inseparable from technology. From campaign planning to measurement and optimization,…