MarTech Insights

Understanding and targeting customers is tough. Customers come from diverse backgrounds, making it hard to personalize marketing…

Grammarly, the company empowering smarter work for over 30 million people, 70,000 teams, and 3,000 educational institutions, was…

In the past, digital advertisers depended tremendously on behavioral targeting to display their ads, which used browser cookies.…

Generative artificial intelligence (Gen AI) and its applications are still in the nascent stage. Business leaders are excited…

Legacy marketing strategies are usually one-way. Enterprises leverage multiple digital platforms, such as messaging and others, to…

AppDirect, the world's leading B2B subscription commerce platform, announced its annual event, Thrive, set to take place in…

The Digital Advertising Alliance (DAA) announced the most significant update to the advertising industry's AdChoices program for…

Shirofune, the leading digital advertising automation management tool, will exhibit its expanded e-commerce and omnichannel…

B2B influencer marketing on social media is one of the keys to B2B marketing success. Influencer marketing in the B2B landscape…

Modern B2B business is becoming increasingly competitive. The buyer journey has shifted to digital channels, and online presence…