5 Best Practises to Achieve Ad Revenue Optimization Nikhil Sonawane Aug 6, 2024 Ad revenue optimization is an approach for optimizing the revenue streams generated by every user when displaying ads. Every ad…
Understanding Social Traffic and How to Boost Your Social Media Traffic Aparna M A Aug 5, 2024 5.17 billion social media users globally in July 2024 were reported in a study. This means 63.7% of the total world population;…
MarTech360 Interview with Piero Pavone, Chief Executive Officer at Preciso Peter Aug 1, 2024 Always keep an eye on, and an open mind about new technology, and try to understand what advances can be useful to your brand…
Google Third-Party Cookies Will Not Die Soon: Privacy Sandbox Updates For Web Nikhil Sonawane Jul 31, 2024 Key Takeaways: No Immediate Change: Third-party cookies on Chrome remain in use. Privacy Sandbox Goals: Google aims to balance…
Dynamic Creative Ads: 10 Steps to Create & Track Facebook Ads Aparna M A Jul 30, 2024 Running ads can be a headache, especially if you are not getting any conversions. But it doesn’t have to be this way. Dynamic…
B2B Intent Data: Definition, Types, and Collection Strategies Nikhil Sonawane Jul 29, 2024 Many businesses are seeking opportunities to have higher conversion rates and spend their marketing budgets wisely. If your…
What Is Marketing Attribution and What Are the Different Types? Aparna M A Jul 24, 2024 In today's complex marketing landscape, businesses face the challenge of understanding the impact of their marketing efforts on…
Microtargeting: The Dark Side of How Companies Exploit Your Data Aparna M A Jul 24, 2024 Ever wondered how you come across a product or service on social media platforms that you searched for in Google? To cut you some…
A Comprehensive Guide to Content Management Nikhil Sonawane Jul 23, 2024 Content management is a strategy of gathering, structuring, retrieving, and controlling website or organizational content.…
What Is Content Automation and Why Does Your Business Need It? Aparna M A Jul 17, 2024 Content automation is revolutionizing the way businesses create, manage, and distribute content. By leveraging technology and…