From Targeting to Copywriting: A Practical Framework for Rebuilding AdTech Strategy in a…
The tectonic plates of digital advertising are shifting. Marketing leaders, such as CMOs, VPs, and Marketing Heads, sense the…
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MarTech Insights
Smartly’s Flagship Event ADVANCE Returns: New Voices, Big Ideas, and the Future of Marketing
ADVANCE, the flagship event from Smartly, the leading AI-powered advertising technology platform, returns to New York City on…
Top Generative AI Tools You Might Be Missing Out On: From Copywriting to Visual Ads
For more than fifteen years, I've tracked major changes in B2B technology. In my experience, I've seen many 'next big things.' But…
Attribution 2.0: Rethinking Advertising Analytics to Solve the ‘Which Touchpoint Drove Revenue?’…
John Wanamaker once said, "Half the money I spend on advertising is wasted; I just don’t know which half." This feeling is even…
impact.com announces 2025 UK Partnerships Experience event, iPX London 2025
Event brings together brands, influencers, creators, publishers and advocates to discuss key trends cementing partnership…
Is Big Tech Dominating Programmatic Advertising?
For over fifteen years, navigating the B2B technology marketing landscape has felt like steering through a perpetual storm.…
How Header Bidding Works: A Marketer’s Guide to Better Ad Revenue
For years, the digital advertising ecosystem operated on a model that felt increasingly archaic: the 'waterfall.' Picture your…
Top 7 AI Agents you need as a marketer
Digital marketing changes fast. To stay ahead, you need more than creativity. You must also adopt smart, new tools. AI has gone…
What Is Contextual Advertising? Definition, Benefits & Real-World Examples
Marketers now face a big challenge. Consumer attention is scattered, and privacy rules are getting stricter. They must deliver…
Solving the data martech integration challenge
Over the past decade, marketing has become inseparable from technology. From campaign planning to measurement and optimization,…