MarTech Insights

Generative Artificial Intelligence (Generative AI or Gen AI) has transformed our daily lives. Be it in the form of chatbots like…

2025 promises to be another exciting and disruptive year for digital advertising, with Connected TV (CTV), AI and privacy…

In 2024, global ecommerce sales are expected to exceed $6 trillion, marking an 8.4% rise from last year. This holiday season,…

In the early 2000s, platforms like Friendster, MySpace, and later Facebook began transforming how we connected online. Alongside…

In this episode of the Martech360 Podcast, we navigate the intricate world of CRM solutions and sales strategies with Zahra Jivá,…

Customer service refers to the support and advice offered by a company to its customers before and after they purchase or use a…

The holy grail of marketing and sales teams worldwide is alignment, which is frequently sought but rarely achieved. It's no…

Since the 1830s, billboards have been used as an out-of-home advertising platform, and their business model hasn't changed much.…

Understanding Marketing Mix Modeling Marketing Mix Modeling (MMM) is a statistical analysis technique. It is used to evaluate…

Although it still sounds futuristic, sales teams currently utilize artificial intelligence on a daily basis, and its use is…