MarTech Insights

User-generated content (UGC) has become a cornerstone of modern marketing, reshaping how brands connect with audiences in 2025.…

dotCMS, the leading Universal CMS, will host dotConnect24, a virtual event happening November 12 & 13. This event invites…

"To drive growth for your brand, fight really hard against the urge to overcomplicate how you communicate with potential buyers.…

In this Martech360 Podcast episode, host Samarth sits down with Martin Kihn, SVP Strategy, Marketing Cloud at Salesforce, to…

As Halloween creeps closer, we all get a little spooked by things that go bump in the night. But if you are a sales professional,…

"Be bold in choosing who to bring into your team, even if they do not necessarily have extensive experience in the specific…

Running a successful business requires knowing what your customers anticipate and what your team needs. Depending on where they…

Marketing and sales teams struggling with increasingly disorganized digital assets and outdated product information are eager for…

Connected TV (CTV) and retail media networks (RMNs) are reshaping the advertising landscape, emerging as vital tools for…

In the world of B2B sales, prospecting is critical for building a strong sales pipeline. Usually, B2C interactions encompass…