MarTech Insights

"To optimize your customer connection approach, it’s important to create detailed customer personas, define a clear Unique Value…

If there’s one thing that everyone loves, it's to know what people think of us. While this tendency may not always be beneficial…

If you haven’t heard the term AI, you are living under the rock. If you’re a marketer who has heard the term AI and hasn’t used it…

Ever wondered what sets top-performing sales teams apart from the rest? The secret lies in the numbers. How do they consistently…

"Email marketing is just a channel that helps to distribute content with maximum personalization."…

Digital advertising has become increasingly popular as the preferred advertising method. With a vast number of individuals owning…

If you’re even somewhat familiar with photography, you’ve likely heard of the concept of composition. In simplest terms, composing…

Marketers have faced their fair share of challenges over the past four years. However, the confluence of multiple challenges and…

"As marketers, we care a lot about brand reputation. Companies that brand their calls instill…

Stagwell, the challenger network built to transform marketing, announced two upcoming investor events in January 2024: CES…