How Adidas Uses Martech to Turn Data into Growth Tejas Tahmankar Oct 31, 2025 Have you ever thought of what does it take for brands like Adidas to stay ahead in a world where fast fashion moves faster than…
The Future of Martech Leadership: From Data Management to Strategic Transformation Tejas Tahmankar Oct 30, 2025 Despite having cutting-edge tools and accumulating large amounts of data, marketing departments still have difficulties proving…
The Martech Playbook for Orchestrating a Unified Customer Journey Tejas Tahmankar Oct 24, 2025 What happens when your customers bounce between channels and no one notices? When emails, apps, and stores don’t talk to each…
Martech in 2026: The Trends Every Marketing Leader Must Prepare For Tejas Tahmankar Oct 23, 2025 Are your marketing tools actually helping, or are they just getting in the way? Too many companies pile on software without a…
AI-Driven Marketing vs. Human Creativity: The New Leadership Imperative Tejas Tahmankar Oct 23, 2025 Marketing is moving fast, faster than any one person or even a team can really keep up with. There’s this weird tension now. On…
Later and Mavely Unveil Swipe Up, the Creator Commerce Summit Bringing the Industry Together IRL News Desk Oct 22, 2025 The creator economy is going offline on November 3 in Chicago. Later and Mavely are joining forces to host Swipe Up: The Creator…
The Future of Martech Leadership: From Technology Adoption to Strategic Transformation Tejas Tahmankar Oct 16, 2025 What if your marketing tools weren’t just tools anymore? What if they were the engine that drives your entire business? That’s…
Inside Apple’s Martech Strategy: Lessons in Brand Loyalty and Customer Experience Tejas Tahmankar Oct 16, 2025 Apple doesn’t just sell gadgets. It sells a world that works together. iPhones, Macs, Watches, apps, services; they all sync.…
Winning Cautious Holiday Shoppers This Season in Economic Uncertainty George Leyva Oct 16, 2025 Every year, as the holiday season approaches, anticipation and uncertainty settle over marketers. It’s about the latest trends,…
The CMO’s Playbook: Driving Revenue Through Martech Integration Tejas Tahmankar Oct 14, 2025 Martech tools are everywhere. Over 5000 solutions exist today. The market keeps growing. LinkedIn says it could hit around $836…