MarTech Insights

Marketers spent the last decade collecting tools like they were power ups. Every new problem got a new app and every new app added…

B2B marketers are under pressure. The demand for content is huge. White papers, case studies, LinkedIn posts, emails. Everything…

A misfiring affiliate campaign can be more hassle than its worth. It can damage ROI, waste resources and even endanger brand…

Static segmentation had a good run, but it cracks the moment customers start behaving like moving targets. People jump across…

Airbnb lives inside a weird paradox. The whole pitch is that every stay should feel personal, warm, and rooted in the local…

Stay ahead of the curve by mastering the practical shifts in AI, video, and audio that are redefining campaign success. The…

Email is only one of the channels in the big picture of marketing today, which is not only about sending emails. The paths that…

Lego is something many of us grew up with. You might still have sets from when you were a kid. They are placed in a container or…

AI is changing the way we interact with businesses through chatbots; helping advance medical and healthcare science; and even…

Marketers today are running digital Franken stacks. Ten, sometimes twenty tools stitched together, all flashing dashboards and…