MarTech Insights

Have you ever wondered how some ads feel like they were made just for you—showing up at the perfect time, with the exact product…

Sales is changing fast, and so are the things buyers want. At every level of the sales cycle, personalization is crucial nowadays,…

It has never been more difficult to write sales messaging that stands out in a very crowded and intensely competitive selling…

Impartner, the leader in partner relationship management (PRM), unveiled the dynamic agenda and distinguished speakers for the…

Artificial Intelligence (AI) has become a cornerstone of modern business strategies, changing how companies interact with their…

Generative Artificial Intelligence (Generative AI or Gen AI) has transformed our daily lives. Be it in the form of chatbots like…

2025 promises to be another exciting and disruptive year for digital advertising, with Connected TV (CTV), AI and privacy…

In 2024, global ecommerce sales are expected to exceed $6 trillion, marking an 8.4% rise from last year. This holiday season,…

In the early 2000s, platforms like Friendster, MySpace, and later Facebook began transforming how we connected online. Alongside…

In this episode of the Martech360 Podcast, we navigate the intricate world of CRM solutions and sales strategies with Zahra Jivá,…