Teads Expands Exclusive Global CTV Partnership with VIDAA USA Across US, Europe, and APAC MarTech360 Bureau Dec 3, 2024 On December 2, 2024, Teads, the global media platform, announced the expansion of its exclusive partnership with VIDAA USA, the…
Lights, Camera, Addressable: Why Addressable TV is an essential part of a holistic video campaign… Benjamin Vandegrift Dec 2, 2024 A successful live television broadcast, Emmy winning sitcom, or blockbuster movie production is the result of countless elements…
Utiq launches Trusted Partner Programme to further accelerate adoption and growth News Desk Nov 28, 2024 Europe-wide initiative and certification will provide training on use cases, technical deployment and integrations, testing and…
Perion Launches Anyplace TV, Revolutionizing Video and CTV Advertising with DOOH Integration MarTech360 Bureau Nov 27, 2024 On November 26, 2024, Perion Network Ltd. launched Anyplace TV, a groundbreaking solution designed to enhance advertising by…
Transmit And Wurl Partner To Enhance Monetization In The Fast Channel Ecosystem News Desk Nov 26, 2024 Transmit, a market-leading technology platform offering advanced advertising solutions and Wurl, a leader in the Connected TV…
Bell Media and StackAdapt Partner to Accelerate Canadian Programmatic Growth News Desk Nov 25, 2024 StackAdapt, a leading multi-channel advertising platform, and Bell Media, Canada’s leading media and entertainment company,…
Viant & Disney Team Up to Expand Streaming Audiences News Desk Nov 22, 2024 Viant Technology Inc. announced an expanded agreement with Disney Advertising focused on making premium CTV, video, and display…
TapClicks Introduces Microsoft Invest Push Connector for Effortless Campaign Management MarTech360 Bureau Nov 21, 2024 TapClicks officially launched its new Push Connector for Microsoft Invest, previously known as Xandr Invest, aimed at enhancing…
Appier Integrates Generative AI Across Product Suite to Transform Advertising and Personalization MarTech360 Bureau Nov 21, 2024 Appier, a SaaS company specializing in AI-driven business solutions, announced the integration of generative AI (GenAI) across its…
Vici Launches Digital OOH Ad Product for MarTech News Desk Nov 21, 2024 Vici is a leader in digital advertising solutions, and is excited to reveal its latest product: Digital Out-Of-Home (DOOH) Ads.…