C&S Wholesale Chooses NielsenIQ Brandbank As Their Single Source Content Solution

By Business Wire On Apr 12, 2022

C&S Wholesale Grocers, the largest wholesale grocery supply company in the US, has chosen NielsenIQ Brandbank, the leading provider of digital product content solutions, as their digital product content partner, ensuring NielsenIQ Brandbank content will be available across all C&S Wholesale business functions and all store fronts supported by C&S Wholesale.

“We are proud to announce, as part of our ongoing commitment to provide the highest caliber customer service and support, C&S Wholesale Grocers has partnered with NielsenIQ Brandbank in a concerted effort to deliver accurate and critical product content”

NielsenIQ Brandbank content will underpin the C&S efforts to provide industry-leading customer support in product identification, interaction and ordering through high quality product imagery and trusted product attribution. NielsenIQ Brandbank content will power a wide variety of use cases including, but not limited to, planogram solutions, mid – aisle product ordering, and digital / print production.

This partnership also enables contracted NielsenIQ Brandbank suppliers to have their approved digital product content syndicated to C&S Wholesale and their Retail partners at no additional cost. “We are extremely excited to be given this opportunity to support C&S Wholesale Grocers as they build a comprehensive digital content solution to support all crucial business functions,” said Roy Woodhouse, North America Commercial Lead at NielsenIQ Brandbank.

“C&S Wholesale Grocers are an industry leader and an innovator in the CPG industry, and we are proud that NielsenIQ Brandbank’s trusted product content will be a foundation of their digital strategy. Building their Retailer portal into a shop window for their product assortment will only support wider distribution and, ultimately, shopper engagement, for more products; this is really exciting.”

“We are proud to announce, as part of our ongoing commitment to provide the highest caliber customer service and support, C&S Wholesale Grocers has partnered with NielsenIQ Brandbank in a concerted effort to deliver accurate and critical product content,” said Greg Jones, Vice President of Category Management & Commercial Analytics.