RollWorks Named Buyer Intent Data Leader, Retains Advertising Leader Position in G2’s Winter Grid Report

By PR Newswire On Dec 16, 2022

Account-based marketing platform RollWorks, a division of NextRoll, continues its market innovation leadership and momentum as a trusted partner for B2B companies looking to accelerate revenue growth.

The company announced that in the G2 Winter 2023 Grid Report, RollWorks received 15 leader awards, including for buyer intent, advertising, and account-based analytics, and rated highly for its implementation, ease of set up, ease of use, and ease of admin across:

Account-based Advertising
Account-based Analytics
Account-based Orchestration Platforms
Account Data Management
Buyer Intent Data Tools
Cross-Channel Advertising
Display Advertising
Marketing Account Intelligence
Market Intelligence
Retargeting
Social Media Advertising

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“It’s validating to see RollWorks positively impacting so many account-based customer programs, particularly in the areas of advertising and buyer intent, to help organizations quickly fill the gaps in their current go-to-market strategies while growing and protecting their businesses,” said Jodi Cerretani, VP of Revenue Marketing at RollWorks.

RollWorks has been consistently named a Leader by G2 over the last few years, fueled by a number of product advancements and the company’s ability to incrementally impact organizations’ go-to-market strategies. Most recently, the company rolled out a new level of intent data sophistication with the open beta of Keyword Intent — when combined with best-in-class Bombora Intent and G2 buyer intent, RollWorks Keyword Intent provides corroborating sources of intent and the best possible results that give organizations more certainty an account is actually in market.

G2 Grid Reports are released quarterly and rank products based on reviews gathered from its community, as well as data aggregated from online sources and social networks. Products in the Leader quadrant are “rated highly by G2 users and have substantial market presence scores.” In the Winter 2023 report, RollWorks also received 12 additional badges since the Fall report, including the “Users Love Us” badge, for having more than 20 reviews with an average rating of 4.0 stars.

SOURCE: PR Newswire