The Imagine Group, a leading provider of visual communications, announced that Bill Rosenthal will assume the role of President of its entertainment marketing agency, Midnight Oil. Rosenthal will report to The Imagine Group CEO Chris Cavanaugh.
Bill has over 20 years’ experience building and growing successful creative agency teams and supporting a variety of clients across consumer categories including theatrical, streaming, gaming, CPG, QSR, and technology. Bill most recently served in the joint role of Chief Operating Officer and Chief Financial Officer at creative marketing and communications agency Rogers & Cowan PMK. Previously, Bill was the Chief Operating Officer at digital marketing agency Ignited. He began his entertainment career at Disney with several roles in its consumer products division.
Bill Rosenthal assumes the role of President of award-winning entertainment marketing agency Midnight Oil.
In his new role, Bill will leverage his deep expertise to Midnight Oil to further cement the award-winning agency’s standing as a leader in entertainment marketing while helping pave the way for growth in new markets.
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“Bill and Midnight Oil have a lot in common, chief among them the ability to build strong client partnerships and deliver high-value creative work that drives engagement across digital and physical assets,” said Chris Cavanaugh. “Bill’s people-first approach aligns with our values and supports our long-term goal of building strategic relationships with our clients in an ever-changing marketplace.”
“Midnight Oil has an outstanding reputation, and a strong and dedicated team of professionals serving some of the world’s most iconic brands,” says Rosenthal. “For that reason and so many more, I’m excited to work alongside this dynamic team.” Rosenthal assumes his new role effective January 24, 2023.
SOURCE: PR Newswire
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