BNI® Shares Why Referrals Are the Most Powerful Way to Grow a Successful Business

BNI® (Business Network International), the world’s leading business referral organization, is demonstrating the power of referral networking and word-of-mouth marketing through their proven platform. BNI Members worldwide generated over $20.6 billion in revenue1 in the past twelve months alone. This incredible recorded revenue was made possible by 13.5 million referrals passed across the BNI community between Members who represent hundreds of different professions. Since inception in 1985, BNI has proudly helped 1.9 million businesses garner over $164 billion USD in revenue.

Suzanne Elsey, a Business Consultant and BNI Member in BNI United Kingdom, shares her experience with growing her business through BNI’s referral platform. She says, “The opportunities I have received because I am a Member of BNI have changed my life. Initially, I was concerned about the weekly commitment, but in the first year alone, I had a 33% ROI, which increases each year. If you want to grow your business the easy way, you need people talking about you to others all the time, saving you effort and time. This is what being part of BNI will give you.” BNI Members, like Elsey, meet online or in-person every week in over 77 countries to build relationships, learn about each other’s businesses, and to refer valuable new clients to one another.

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Small to medium-size business owners choose BNI because it is the most cost-effective, time-efficient, and powerful way to grow a successful business. In fact, BNI’s Membership investment is only ~$2 per day3 and last year, BNI Members received an average of 46 referrals.4 BNI has seen that not only do referrals close twice as often as traditional leads5, but BNI referrals convert to business 62% quicker6 than leads from other sources.

“Purpose-driven entrepreneurs and business leaders join BNI to expand their revenue,” says Graham Weihmiller, BNI’s Chairman & CEO. “Once in BNI, they find so much more – leadership opportunities, business partners, lifelong friends, and – perhaps most importantly, encouragement, meaning and fun. BNI’s commitment in helping small to medium-sized businesses succeed in today’s dynamic environment is at the heart of everything we do.”

BNI is more than just a revenue-generating membership platform, it is an opportunity for business owners to give back to others. An excellent example of how powerful referral marketing can be in today’s business environment and how this philosophy of Givers Gain® changes the way business is done around the world is displayed in this video from the team in BNI Australia.

SOURCE: PR Newswire