MarTech360’S Weekly News Roundup With PriceSpider, Emplifi, TripleLift, Banzai And More!

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 10 News from this Week

• In Marketing Automation news this week…

PriceSpider Closes the Year with Global Strategic Program Launch and Key Leadership Hires to Further…

PriceSpider, the market leader in brand commerce enablement solutions, which holds more retailer relationships in more countries than anyone else, announced the launch of its Global Strategic Program, a comprehensive initiative tailored to meet the diverse needs of global brands in ecommerce. The launch of this program emphasizes PriceSpider’s commitment to advancing the brand commerce space, providing strategic account partnerships and insights to connect retailers with customers globally. Additionally, the company announced the expansion of its leadership team with the appointments of Florencia Schiavon and Merel Keuthe as Vice Presidents of Global Strategic Accounts.

DreamHost Named Best WordPress Hosting Provider in 2023 Monster’s Award

DreamHost®, a global leader in web hosting and Managed WordPress services, announced it has been named “Best WordPress Hosting Provider” in the 2023 Monster’s Award, a recognition of top-tier WordPress solutions administered by TemplateMonster.

The Monster’s Award recognizes excellence in the WordPress ecosystem across plugins, themes, educational resources, and more.

DreamHost rose to the top of the list among established WordPress hosting options throughout the three-month voting period, edging out 39 competitors to take the top spot in the annual competition with 27% of the overall vote.

• In Social Media Technology news this week…

Emplifi Reports Instagram Reels Outperformed All Other Video Content Across Instagram, Facebook, and…

Emplifi, a leading customer engagement platform, released video performance data for branded Instagram Reels, Facebook Reels and videos, and TikTok content, offering advertisers valuable insights as they develop social media marketing strategies for the year ahead. After analyzing 2023 video performance for thousands of brand-owned social media accounts using the Emplifi Social Marketing Cloud, Emplifi discovered Instagram Reels are generating massive results for advertisers, outperforming all other types of video content, including branded TikTok videos and Facebook video content.

Pixability Announces that Leading Cultural Impact Agency Black Menswear Becomes an Official Creator…

Pixability, the leader in brand suitability and contextual targeting solutions for advertisers on YouTube, announced that Black Menswear, an award-winning cultural impact agency that connects leading brands with black creators, has become an official partner of the Inclusive Media Initiative. The Initiative, which was launched in October, gives diverse YouTube creators the power to self-identify the communities that they represent so that advertisers can, for the first time, direct their advertising investments to targeted, self-identified diverse creator channels. Black Menswear becomes the first official creator partner that is focused on specifically empowering black creators and, in turn, remedying the pay gap across different creator constituent groups.

• In Mobile Tech news this week…

TripleLift review of 2023: more effectiveness and improved results for advertisers

The launch of TripleLift Audiences (TLA) in 2023 is more than a technological advancement. It represents a paradigm shift in the way advertisers and publishers define the potential of first-party data. In September, the industry’s first large-scale test results were released, showing that the recently launched targeting solution works across the web – even in cookie-restricted environments. With 28,600 domains already available, TLA has achieved an impressive 26% CPM increase for publishers and a 33% lower CPC (cost-per-click) for advertisers.

MTR advertising, Operated by JCDecaux Transport Debuts Ad2Commerce Solutions with AI-generated…

MTR* advertising, operated by JCDecaux Transport proudly debuts Ad2Commerce solutions with AI-generated Digital Virtual Model Technology by TLive, pioneering the markets with innovative Online-Merge-Offline (OMO) Solutions.  TLive is a unique e-commerce platform that utilizes high-quality content marketing to engage consumers and drive effective sales for merchants through MTR* advertising, such as Fitbox, Wright Life and Comvita.

• In Marketing Analytics news this week…

Trianz Boosts Cloud and Infrastructure Services, Welcoming Rohan Prakash as Practice Leader

Digital transformation software and technology services firm Trianz is pleased to welcome Rohan Prakash as VP and Head of Cloud and Infrastructure Practice. In an era where cloud technologies are pivotal to business success, Rohan’s expertise is set to catapult Trianz to the forefront of digital innovation.

Trianz is witnessing exciting growth driven by its innovative IP-led model. At the forefront of this growth is Concierto, a game-changing Application and Infrastructure Migration and Management platform leveraged by a diverse client base, ranging from large enterprises to SMBs embarking on their cloud journey. The remarkable success of Concierto marks a pivotal moment for Trianz to scale to new heights of growth.

Banzai Celebrates a Year of Unprecedented Growth and Innovation in 2023

Banzai International, Inc., a leading marketing technology company that provides essential marketing and sales solutions, proudly announces a series of noteworthy achievements in 2023. This year marks a pivotal chapter in Banzai’s journey, characterized by groundbreaking product launches, strategic partnerships, and the culmination of a major business combination.

• In Martech Content news this week…

Stran & Company Expands Executive Sales Team with the Addition of Two Industry Veterans

Stran & Company, Inc., a leading outsourced marketing solutions provider that leverages its promotional products and loyalty incentive expertise, announces that it has expanded its sales leadership with the addition of Nick Kiefer as Executive Vice President of Sales and Michele Pytlinski as Senior Vice President of Client Strategy.

“We are excited to add these two promotional products industry veterans to the Stran leadership team, who collectively bring decades of industry sales experience to Stran,” commented Andy Shape, Chief Executive Officer of Stran. “We believe we are at an inflection point for Stran, given our strong organic growth and successful completion of several recent acquisitions. Our goal is to build on this foundation and we believe these industry pros will enable us to better capitalize on significant opportunities within the market. Nick and Michele have successful track records implementing strategic sales strategies to further customer penetration and growth. We are proud to expand our sales team and look forward to their contributions to Stran.”

Brightcove appoints new CMO and CRO, and creates COO position

Brightcove, the world’s most trusted streaming technology company, announced two additions and a new role to its executive leadership team. Kathy Klingler has been named Chief Marketing Officer (CMO), and Jim Norton, Chief Revenue Officer (CRO), effective January 8, 2024. Additionally, Brightcove’s current Chief Strategy and Corporate Development Officer, David Beck, will assume the expanded role of chief operating officer (COO).

Article of the Week

Your Ultimate Guide to Key Sales Performance Metrics

Ever wondered what sets top-performing sales teams apart from the rest? The secret lies in the numbers. How do they consistently hit targets, exceed expectations, and turn potential leads into satisfied customers? The answer is hidden in the world of sales performance metrics – the compass guiding successful sales strategies.

Let’s explore major metrics in this article, offering invaluable insights, aiding decision-making, and enhancing your overall sales process.