MarTech360’S Weekly News Roundup With Salesforce, Reddit, Adludio, Recurly, Anteriad And More!

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 10 News from this Week

• In Marketing Automation news this week…

Salesforce Boosts Slack Sales Elevate: Introducing AI, Automation, And Tailored Team Performance Insights For Leaders

Salesforce, the world’s leading CRM platform, announced the launch of a new user experience tailored for sales leaders within Slack Sales Elevate. This innovative update integrates Sales Cloud seamlessly with Slack, providing sales leaders with a centralized workspace to streamline processes, automate tasks, and elevate team performance.

Enhanced User Experience

The enhanced experience of Sales Elevate empowers sales leaders with personalized insights into their team’s performance, pipeline data, and account records. Leveraging automation and Slack AI, the custom interface standardizes winning strategies, accelerates key deals, and simplifies forecast updates. This enables sales leaders to effectively support their teams in achieving targets and closing deals amidst evolving sales challenges.

Bloomreach Introduces New Levels of Personalization for Ecommerce Product Recommendations

Bloomreach, the platform fueling limitless ecommerce personalization, announced the launch of innovative Bloomreach Discovery features designed to maximize personalization in ecommerce product recommendations. With new visual recommendations, enhanced recommendation algorithms, and a revamped performance dashboard, Bloomreach customers can now further expand AI-driven personalization strategies. Leveraging more opportunities to connect customers with the products they want to buy, businesses will increase revenue-generating potential across the online shopping experience.

• In Social Media Technology news this week…

Rabbit’s Expansion: Introducing Dynamic Product Ads to Our Shopping Ecosystem

Planoly announces acquisition of Snipfeed product, empowering creators to build businesses on social…

Planoly, the leading social media management platform for creators and small businesses, announced the acquisition of Snipfeed, a popular creator monetization tool. This strategic move strengthens Planoly’s commitment to empowering creators to turn their passions into profitable businesses.

Building the Ultimate Creator Suite
This acquisition unites Planoly’s robust social media management tools with Snipfeed’s storefront functionality, allowing creators to integrate their planning and publishing workflows with their monetization strategy. Ultimately, this partnership aims to save creators valuable time and unlock new revenue streams.

• In Customer Experience news this week…

Glance and EDCi Forge Strategic Partnership to Elevate Human-Centric Customer Experience Solutions

Glance and EDCi proudly announce their strategic partnership, solidifying their mutual commitment to delivering outcome-driven, high-value solutions to their clientele. With a shared philosophy focused on human-centric customer experience (CX), this collaboration helps organizations derive more value from their CX infrastructure and strategy.

EDCi is a trusted IT professional services and technology advisor renowned for its expertise in crafting CX solutions that satisfy both immediate and long-term organizational goals. Emphasizing collaboration and tailor-made approaches, EDCi assists clients in handpicking products from top-tier vendors, coupled with dedicated ongoing support. With a robust 45-year legacy and an outstanding 98 percent customer retention rate, EDCi has evolved into a comprehensive enterprise solutions provider.

• In Mobile Tech news this week…

Adludio Launches AdSapiens

Adludio launches AdSapiens, a first-of-its-kind AI platform that automates ad design, optimization and tracking Digital advertising firm Adludio has launched its new product AdSapiens, offering the only end-to-end AI-powered campaign platform for brands. Leveraging AI, AdSapiens enables marketing teams to plan, build, and execute campaigns within a single dashboard. For the first time, brands can gain data-driven recommendations on how a campaign could be optimized mid-flight, enabling marketers to balance performance and marketing budgets in real-time.

Triplelift Unveils Triplelift Audiences, A Cross-site Targeting Solution Without The Reach Limits…

TripleLift, a leading advertising technology company, unveils a bold solution for advertisers to reach customers on the open internet. Made possible by TripleLift’s acquisition of the first-party data-platform 1plusX, TripleLift Audiences is a unique offering that delivers cross-site audiences without the use of cross-site identifiers. Across brands and verticals, testing has shown that TripleLift Audiences regularly matches or exceeds the performance of cookies, delivering broader reach, not limited by browser or device. Through TripleLift Audiences, campaigns can perform at scale across the premium web without having to worry about the fate of third-party cookies or rising data fees.

• In Marketing Analytics news this week…

Recurly Strengthens C-Suite; Appoints Lina Tonk As Chief Marketing Officer

Recurly, a leading subscription management and billing platform, is proud to announce the appointment of Lina Tonk as Chief Marketing Officer (CMO) to its executive leadership team. Tonk brings two decades of experience in high-growth software companies and an impressive track record of marketing leadership. As the CMO at Recurly, Tonk leverages a wealth of experience building customer- and partner-centric teams, amplifying brand exposure, and delivering growth at scale.

Audience Intelligence Company Tunnl Announces Reach & Frequency, Linear TV Measurement Solution

Tunnl, a leading provider of AI-powered audience intelligence, introduces Reach & Frequency, an unprecedented solution for audience-based linear TV exposure measurement and optimization. The new solution enables advertisers to achieve wider, unduplicated reach among their target audience across all channels at a local and national level.

“It’s increasingly difficult to reach saturation in many markets, especially in a condensed time frame. And, even when you do, ad exposure is unbalanced,” says Sara Fagen, Tunnl’s Co-founder & CEO. “Buying 1000 points does not mean you will reach 100 percent of your audience ten times; some people will see the ad 75 times, while some never see it. Media fragmentation has only exacerbated this challenge.”

• In Martech Content news this week…

Anteriad Rolls Out New Solutions

Anteriad recently launched advanced Intent Reporting capabilities, available in the Anteriad Marketing Cloud, designed to enhance the effectiveness of (managed) content syndication and demand generation campaigns. The newly introduced Domain Detail View offers a comprehensive look at the performance of selected domains’ intent trends alongside the delivery of leads from the customer’s content syndication campaigns that track intent. Users can pinpoint companies and domains showing increasing interest in their content over the past 90 days and get detailed rank reports to understand engagement levels.

WordPress VIP Paves the Way to Composable Experiences

WordPress VIP, the leading provider of enterprise WordPress and part of Automattic’s suite of innovative brands, announced its new VIP API Mesh, Powered by TakeShape.  In an increasingly crowded market, businesses are challenged to create differentiated experiences. The API Mesh helps organizations build customer experiences faster, reduce costs and increase performance. Forrester Research identifies composability as a main  trend for Digital Experience Platforms (DXPs), noting, “Rapid shifts in customer digital preferences accelerate the adoption of agile composable DXPs.