MarTech360’S Weekly News Roundup With Bloomreach, Talkdesk, Amagi, ChainGPT, Sprinklr And More!

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 10 News from this Week

• In Marketing Automation news this week…

Pipeliner CRM Introduces Salesforce Connector

Pipeliner CRM, the leading sales enablement tool and CRM software, launched its first-of-its-kind Salesforce Connector, seamlessly providing sales teams with access to Pipeliner’s CRM sitting on top of their existing Salesforce system.

With time, Salesforce’s platform has become cumbersome, complicated, non-user-friendly, and increasingly costly. This affects sales reps and creates major challenges for managers and executives. However, despite this many teams have invested significant time and money into setting up Salesforce and want to avoid the costs and disruptions that come with migrating to a new solution.

Bloomreach Partners with valantic and commercetools to Form the B2B Accelerator, Shaping the Future…

Bloomreach, the platform fueling limitless ecommerce personalization, announced the company will expand their partnership with valantic and commercetools through the launch of the B2B Accelerator. The Accelerator enables B2B brands to seamlessly integrate a composable stack of solutions, including Bloomreach Discovery. With the Accelerator, businesses will reduce time to market, speed time to value and mitigate risks associated with transitioning to composable commerce.

• In Social Media Technology news this week…

Sprout Social Extends Industry Leadership with Powerful AI Innovations and 20 New Product…

• In Customer Experience news this week…

Talkdesk Unveils New Generative Artificial Intelligence Capabilities to Hyper-Personalize Customer…

Talkdesk, Inc., a global provider of artificial intelligence (AI)-powered customer experience (CX) technology that serves enterprises of all sizes, is leading the charge to rid the world of bad CX with the launch of generative AI (GenAI)-powered Talkdesk Navigator and mood insights, today at Customer Contact Week Las Vegas 2024.

Harnessing the power of GenAI, Talkdesk is paving the way for hyper-personalized customer experiences that dynamically adjust content, offers, and recommendations based on each customer’s unique profile, history, usage patterns, location, demographics, and even current emotional state.

• In Mobile Tech news this week…

Amagi Boosts FAST Channel Count in Brazil Through Strategic Partnership With Globo and AD Digital

Amagi, the  leader in cloud-based SaaS technology for broadcast and connected TV (CTV), announced a strategic partnership with Brazil’s Globo, one of the world’s largest media groups, through which six of the network’s free ad-supported television (FAST) channels were implemented into the Amagi cloud-based playout platform. Facilitated by AD Digital, this partnership between Amagi and Globo marks a significant step forward in the exploration of FAST channels within the Brazilian market.

Comcast Advertising and TransUnion Partner to Enable Advertisers to Create and Activate Audiences…

Comcast Advertising and TransUnion, a global information and insights company, announced a new privacy-forward agreement in which audiences within the Comcast footprint of close to 32MM households can be matched to information within TransUnion’s identity graph to build custom, advanced audience segments for addressable TV advertising campaigns on Comcast platforms.

• In Marketing Analytics news this week…

ChainGPT Pad launches $COOKIE to introduce ‘MarketingFi,’ a transparent, decentralized, and…

ChainGPT, the AI-powered Web3 infrastructure providing a diverse suite of tools and services, exclusively launches the latest IDO – $COOKIE. Through a partnership between Cookie DAO and Cookie3 and their common vision of MarketingFi unlocking the fair value exchange and re-distribution in web3 and beyond, $COOKIE has entered the Cookie3 three-platform stack, where it became a representation of the marketing value. This way, a joint Cookie ecosystem was created.

Census Launches Live Syncs: Real-Time Data Activation on the Snowflake AI Data Cloud

Census, a leading data activation and reverse ETL platform, announced at Snowflake’s annual user conference, Snowflake Data Cloud Summit 2024, the launch of Live Syncs, one of the fastest-ever data activation solutions for Snowflake. Developed in partnership with Snowflake’s product team, this new integration on the Snowflake AI Data Cloud will enable organizations to sync their data 100+ times faster and 100+ times cheaper than with traditional batch processing.

• In Martech Content news this week…

Sprinklr and Reddit Expand Strategic Partnership to Help Connect Enterprises with Redditors

Sprinklr, the unified customer experience management (Unified-CXM) platform for modern enterprises, and Reddit announced an expanded strategic partnership. The partnership spans both Reddit’s Data API as well as its Advertising API, which is now open with Sprinklr as the first official partner.

Sprinklr works with many of the largest brands in the world to bring together teams, tools, and data for every customer facing team on one unified platform. Deep partnerships with social and digital channels help Sprinklr customers monitor and understand brand-relevant conversations, optimize brand content for maximum reach and engagement, and tailor advertising for maximum effectiveness and ROI.

Bluehost WonderSuite unveils its full AI Website Creator

Bluehost, one of the leading, innovative WordPress hosting and solutions providers in the world, unveils an innovative addition to its WonderSuite experience, Bluehost AI Website Creator, which allows WordPress users to create a personalized and unique website with relevant content, images and pages in minutes by leveraging AI.

Getting online can be challenging, from finding a trusted hosting provider to navigating WordPress and designing, editing, creating content, and marketing a website.

Article Of The Week…..

An Overview of Partner Relationship Management Software

B2B brands are constantly exploring opportunities to make strategic partnership alliances with other businesses to reach new target audiences, close bigger deals, and increase revenue. The best partner relationship management software will be an effective tool for big businesses that have an extensive network of partners.

According to a report by EY approximately 71% of the respondents suggest that business ecosystems are crucial to the organization’s success.