XR Extreme Reach and Roku Make Strategic Business Alliance to Propel TV Streaming Ads Performance

Extreme Reach (XR) has announced an enhanced partnership with Roku to boost the performance of TV streaming advertisements. This collaboration allows advertisers to connect all ads on the Roku platform with specific performance outcomes, utilizing insights from data to enhance audience targeting and creative integration.

XR’s global network enables advertisers to deliver impactful ads directly to Roku’s extensive streaming audience, gaining insights into engagement, conversions, and sales. This partnership opens opportunities for deeper audience segmentation, improved creative effectiveness, and comprehensive campaign optimization across industries such as fitness, finance, and health & beauty.

” Roku’s focus on data and creative content sets a new benchmark for TV performance. Creativity is at the core of performance. This collaboration permits us to innovatively connect Roku’s audience reach while propelling the performance result enablement that advertisers anticipate from their creative experiences”, said President of SourceXR, Jo Kinsella.

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“Collaborating with XR enables us to deliver better performance for our brand partners. Reaching suitable audiences at scale with effective creative and connecting that all the way through to critical business outcomes will offer advertisers a fresh perspective on TV investments,” said Sr. Director, Strategic Advertising Partnerships, Roku, Miles Fisher.

“This strategic business between Roku and XR unlocks new opportunities for us to provide impactful creative directly to our target audiences while allowing our mutual clients to monitor engagement, conversions, and sales more efficiently than ever before. By simply linking our ads on the Roku platform to measurable performance results, we anticipate witnessing significant advancements in targeting precision and campaign optimization,” said chief operating officer at brand response TV agency DirectAvenue, Marc Johnston.

XR and Roku are expanding their partnership to serve mutual customers across various industries, such as fitness, finance, and health & beauty. For more details on how TV advertising can be linked to performance outcomes on Roku, please visit advertising.roku.com.