MarTech360’S Weekly News Roundup With Liftoff, Zeta Global, boost.ai, Instapage, Avid And More!

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 11 News from this Week

• In Marketing Automation news this week…

Liftoff Launches Cortex: A Cutting-Edge Machine Learning Platform Set to Revolutionize Mobile Ad Campaigns

Liftoff has introduced Cortex, its cutting-edge machine learning platform, designed to elevate mobile ad campaign performance to a new level. This innovative platform marks a major upgrade in Liftoff’s AI-driven technology, promising faster product development and more impactful advertising strategies. With years of research and development behind it, Cortex represents a leap forward in Liftoff’s ability to analyze and process data.

Zeta Global Set to Acquire LiveIntent in a Major Accretive Deal

On October 8, 2024, Zeta Global, the AI-powered marketing cloud, announced its agreement to acquire LiveIntent. Founded in 2009, LiveIntent is a trailblazer in people-based marketing, featuring proprietary technology that drives mobile-centric experiences and first-party identity solutions to identify, engage, and monetize audiences across various channels.

• In Social Media Technology news this week…

• In Customer Experience news this week…

Boost.ai Launches Revolutionary AI-Based CX Insights for Analyzing Customer Interactions

On October 8, 2024, boost.ai announced the launch of AI-powered CX Insights, introducing three new features to its conversational AI solution aimed at helping enterprises better analyze customer interactions and enhance the customer experience. At its core, AI-powered CX Insights automatically reviews every conversation between virtual agents and customers, delivering detailed, actionable insights. This added transparency allows businesses to make data-driven changes to improve customer experience and respond to trends or customer issues in real time.

Broadvoice Introduces New Advanced Analytics Solution

On October 7, 2024, Broadvoice, a leading global provider of customer experience (CX) technology, announced the launch of enhanced reporting and journey management capabilities designed to elevate the entire customer experience. With its Advanced Analytics solution, organizations can now maximize customer satisfaction, streamline operations, and boost agent productivity.

• In Mobile Tech news this week…

XR Extreme Reach and The Female Quotient Launch RX

In a significant step toward fostering inclusivity in advertising, XR Extreme Reach (XR), a global technology leader, and The Female Quotient (The FQ), an organization dedicated to promoting gender equality in the workplace, have introduced the Representation Index (RX). This innovative tool is the first of its kind to offer a real-time measure of inclusivity bias on a global scale, marking a pivotal moment for the future of advertising and brand engagement.

Lemma and Taiv Team Up to Revolutionize CTV and Venue-Based Media Advertising

On October 8, 2024, Lemma, a leading omnichannel platform for emerging media, and Taiv, an AI-driven video technology company revolutionizing venue-based media, announced a strategic partnership aimed at transforming both venue-based and connected TV (CTV) advertising. This collaboration merges Lemma’s programmatic strengths with Taiv’s innovative technology to deliver high-impact video ads in popular bars and restaurants.

• In Marketing Analytics news this week…

New Form Builder & Library from Instapage Aims to Optimize Landing Page Efficiency

On October 7, 2024, Instapage, a leading software solution that empowers marketers to design, optimize, and personalize landing pages without needing coding or design skills, unveiled its new Form Builder and Form Library. These new tools enable users to quickly create custom, lead-generating forms for their landing pages. The forms will be stored in the Form Library, accessible from workspaces and landing pages, allowing users to easily reuse them. This helps marketers speed up the launch of their landing pages and campaigns.

Bazaarvoice Vibe: The First-Ever Comprehensive Social Content Platform Announced

On October 7, 2024, at GroceryShop, Bazaarvoice, the leading platform for full-funnel authentic user-generated content (UGC) and social commerce solutions, announced the launch of Bazaarvoice Vibe—a groundbreaking, all-in-one solution designed to source, amplify, convert, and optimize user- and creator-generated content across all channels. Global availability will begin on November 1.

• In Martech Content news this week…

Avid and Wolftech to Empower Digital-First, Story-Driven Newsroom Collaboration

Avid®, the global leader in software solutions for professional media production, has entered into a definitive agreement to acquire Wolftech Broadcast Solutions, the industry leader in cloud-based multiplatform planning and publishing news production solutions. This strategic move illustrates Avid’s focus on transforming news, sports, and live production workflows.

Claritas and AudioStack Partner to Transform AI Audio Marketing

Article Of The Week…..

Challenges in Martech Data Integration and How Can CDPs Help

In the era of digital transformation, data has emerged as one of the most valuable assets that a business can possess. Data has become the new oil. However, just like oil, raw data is only useful once it’s refined and made accessible. There are many enterprises that are finding it challenging to make sense of the data gathered to get a competitive advantage.  Businesses today face significant challenges like effectively integrating and managing data.

According to a report, approximately over 40% of brands plan to expand their data-driven marketing budgets, highlighting a growing recognition of its importance in achieving business goals.

Ecommerce Personalization: What Is It and Why Should You Care?

Retailers are continuously searching for new and innovative methods to differentiate themselves from the competition, win over more loyal customers, and retain existing ones. Many are well aware that ecommerce personalization is one of the essential components needed to accomplish all of those things successfully.

But in the e-commerce space, companies like Amazon have already raised the standard so high that it takes a different strategy to compete. It’s obvious why customization is important: consumers want to feel acknowledged by brands. As a matter of fact, 80% of consumers are more inclined to buy from firms that provide personalized services. Transaction rates from personalized email campaigns are six times higher.