MarTech360’S Weekly News Roundup With Salesforce, Omneky, InMoment, Perion, Dentsu And More!

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 11 News from this Week

• In Marketing Automation news this week…

SALESmanago and Leadoo Unite to Boost eCommerce Growth

SALESmanago, the European SaaS powerhouse with over 2,000 customers, announces the acquisition of the lead conversion platform Leadoo, with more than 1,000 customers. The deal will boost European eCommerce growth with a compelling, best-in-class Customer Engagement Platform (CEP) for mid-market brands.

Salesforce Launches Agentforce Testing Center: A Pioneering AI Tool for Managing Autonomous Agent Lifecycles at Scale

On November 20, 2024, Salesforce, the world’s leading AI CRM, introduced innovative agentic lifecycle management tools designed to automate Agentforce testing, prototype agents in secure Sandbox environments, and efficiently manage large-scale usage. AI agents represent a new frontier in software—intelligent systems capable of reasoning and acting on behalf of both customers and employees.

• In Social Media Technology news this week…

• In Customer Experience news this week…

InMoment Unveils the CX Industry’s First AI-Driven Journey Insights Tool Using NLP and LLMs

On November 21, 2024, InMoment, a leader in integrated Experience Improvement (XI) solutions, introduced AI Journey Insights, a groundbreaking platform feature designed to transform how businesses understand and optimize customer journeys. This innovation tackles a significant challenge in customer experience management—bridging the gap between channel-based and journey-based insights.

ASAPP Leverages Amazon Bedrock to Advance AI for Contact Centers

ASAPP, a provider of contact center AI software, has integrated Amazon Bedrock into its customer experience (CX) platform to give customers generative AI solutions that are simpler and faster to develop, while offering increased security and data privacy.

• In Mobile Tech news this week…

Perion Launches Anyplace TV, Revolutionizing Video and CTV Advertising with DOOH Integration

On November 26, 2024, Perion Network Ltd. launched Anyplace TV, a groundbreaking solution designed to enhance advertising by integrating it with digital out-of-home (DOOH) environments. This new offering allows advertisers to broaden their reach and extend their video campaigns beyond traditional channels to unique out-of-home locations.

MINT Teams with Celonis to Optimize Marketing Processes

MINT, the global leader in Advertising Resource Management (ARM) software, announces a partnership with Celonis, the global leader in Process Mining and Process Intelligence. This collaboration will enable MINT to embed process intelligence into the software, containing  valuable data and knowledge about how marketing & media processes run and how they can be optimized, in order to deliver unparalleled value across all industries, with a focus on marketing and media activities for global advertisers.

• In Marketing Analytics news this week…

Dentsu’s Merkury Identity Connector Now Available in Snowflake

Dentsu announced that the Merkury Identity Connector is now available via Snowflake Data Clean Rooms as an Identity Connector. Merkury Identity Connector is dentsu’s zero share identity resolution, enabling businesses to match and analyze customer data without revealing personal information. By securely matching customer data from different sources, marketers can gain a more comprehensive understanding of their audience to drive precision and efficiency for person-based marketing at speed and scale.

Comscore Awarded US Patent For Person-Level TV Audience Measurement

Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, has been granted its patent on Personifying Viewership Data which allows marketers to understand person level viewership of linear or connected TV—including co-viewing—by using predictive modeling based on massive samples of passively-collected household-level data.

• In Martech Content news this week…

Calix Updates to its Electronic Content Builder for Easier, Faster, Cost-Effective Campaigns

Calix, Inc. unveiled updates to its Electronic Content Builder (ECB), an essential tool from the award-winning Calix Market Activation program that enables broadband marketers to quickly design and launch engaging campaigns that effectively promote new services and grow existing ones.

Bridgeline’s HawkSearch Reinvents Search with New Conversational AI Capability

On November 26, 2024, Bridgeline Digital, Inc., a leader in AI-powered marketing technology, introduced Conversational Search, the newest feature of its HawkSearch platform. Powered by Generative AI via Smart Response, this advancement transforms typical searches into dynamic, conversational exchanges using natural language.

Article Of The Week…..

AI in Customer Experience: The All-pervasive Impact of AI

Artificial Intelligence (AI) has become a cornerstone of modern business strategies, changing how companies interact with their customers. Integrating AI into customer experience (CX) is more than just a trend; it’s a crucial development that improves satisfaction, loyalty, and efficiency.