MarTech360’S Weekly News Roundup With Altimetrik, Omnicom, Nielsen, Five9, PR Newswire And More!

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 11 News from this Week

• In Marketing Automation news this week…

Altimetrik and Swantide Join Forces for Unmatched Success

On December 11, 2024, Altimetrik, a dedicated digital business services firm, formed a strategic partnership with Swantide, an AI-driven Salesforce automation platform, to enhance the deployment and implementation of Salesforce solutions. This collaboration aims to increase AI awareness and streamline templated feature configurations, ultimately driving digital business success.

Omnicom and Interpublic’s Unprecedented Merger Set to Disrupt the Advertising Industry!

On December 9, 2024, Omnicom Group Inc. announced its intention to acquire The Interpublic Group of Companies in a significant stock-for-stock transaction, which has been unanimously approved by both companies’ boards. This merger aims to create a premier marketing and sales company, combining their extensive marketing expertise and innovative services on a cutting-edge sales and marketing platform.

• In Social Media Technology news this week…

• In Customer Experience news this week…

Cyara Launches Groundbreaking GenAI Solutions to Elevate Customer Experience Excellence

On December 10, 2024, Cyara, a leader in AI-powered Customer Experience (CX) transformation, introduced DART AI, a new AI framework designed to drive purposeful innovation and deliver customer value. Alongside it, Cyara launched Cyara AI Trust, a suite of testing modules aimed at optimizing bot development, mitigating risks associated with large-language models (LLMs), and ensuring the deployment of reliable AI bots.

Five9 Launches Industry’s First Pre-Built Bi-Directional Presence Feature for Microsoft Teams

• In Mobile Tech news this week…

LoopMe’s Acquisition of Chartboost Set to Revolutionize Mobile Advertising!

On December 10, 2024, LoopMe announced its acquisition of Chartboost, a mobile advertising and monetization platform, from Zynga Inc., a subsidiary of Take-Two Interactive Software. This strategic acquisition comes as LoopMe experiences significant growth, boasting a 40% compound annual growth rate (CAGR) in gross revenue from FY2018 to 2023. By integrating Chartboost’s advanced technology and extensive publisher network, LoopMe aims to enhance its AI-driven brand advertising capabilities across digital platforms.

Banzai Announces Definitive Agreement to Acquire OpenReel

Banzai International, Inc., a leading marketing technology company that provides essential marketing and sales solutions, announced that it has signed a definitive agreement to acquire OpenReel, a leading digital video creation platform.

• In Marketing Analytics news this week…

Marchex and Microsoft Forge Partnership to Bring AI Solutions to Cloud AI

On December 11, 2024, Marchex, a leader in AI and conversational intelligence for operational excellence and revenue acceleration, announced that it has joined the Microsoft Cloud AI Partner Program. This partnership includes the ability to transact through Microsoft Azure Marketplace, allowing customers to access Marchex solutions at scale.

Algolia’s New Data Transformation Tool to Boost Data Quality

On December 10, 2024, Algolia launched Data Transformations, a new tool designed to enhance the quality of data indexed by its AI Search platform. This tool enables developers to apply Extract, Transform, Load (ETL) functions easily, thereby enriching the data and improving search results. Developers often face challenges with imperfect data from various sources, which can hinder project launches and collaborations. Traditionally, the responsibility of transforming this data fell to external systems, but Algolia’s new offering integrates this capability directly into its platform.

• In Martech Content news this week…

Adobe Express Joins Forces with Box, Redefining Creative Collaboration

On December 10, 2024, Box, Inc. and Adobe announced a strategic partnership aimed at transforming digital media management within enterprises. Adobe Express will serve as the default image editor in Box, enabling users to create engaging content directly within Box’s secure platform. This integration incorporates Adobe Firefly generative AI, ensuring that its features are safe for business use and can be deployed confidently across organizations.

PR Newswire Introduces Upgraded AI Solutions Suite for Enhanced Strategic Communication

On December 9, 2024, PR Newswire announced major updates to its AI suite, aimed at equipping PR and communications professionals with advanced tools for creating and distributing impactful press releases. Following the initial phase of the launch in September, these updates reflect PR Newswire’s ongoing commitment to harnessing data and AI to support communicators, reinforcing its leadership in providing innovative PR solutions.

Article Of The Week…..

Future of Marketing: Customer Journey Orchestration Explained

Customer journey orchestration (CJO) is a powerful strategy that helps businesses create personalized experiences for their customers at every stage of their journey. It focuses on understanding how individual customers interact with a brand across various channels and using real-time data to guide them effectively. This approach not only enhances customer engagement but also improves loyalty and satisfaction.

Your Complete List of the Top 10 Enterprise CRM Solutions

In today’s competitive business landscape, understanding your customers is no longer just an advantage—it’s a necessity. This is where enterprise customer relationship management (CRM) systems come into play. Designed to streamline operations, enhance customer interactions, and drive measurable growth, enterprise CRM solutions are the backbone of successful organizations. These systems help businesses manage customer data and gain insights. In short, they empower them to stay ahead of the curve.