MarTech360’S Weekly News Roundup With Creatio, Innovid, QuestionPro, Quark, Wondershare And More!

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 11 News from this Week

• In Marketing Automation news this week…

Spekit’s Latest Acquisition of Cquence is Poised to Disrupt the Sales Enablement Landscape

On December 18, 2024, Spekit, a prominent enablement platform, acquired Cquence, an AI-driven revenue platform, to provide sales representatives with timely access to essential content. This acquisition aims to streamline the identification and extraction of crucial deal-related data from unstructured sources, thus reducing administrative burdens and allowing sales teams to focus more on selling.

Creatio Partners with Meritus USA to Enhance AI-Driven CRM

Creatio, a global vendor of a no-code platform to automate workflows and CRM with a maximum degree of freedom, announced its partnership with Meritus USA, a CRM consultancy focused on digital transformation through the integration of Generative AI and leading CRM solutions. This partnership underscores the companies’ mutual commitment to integrating cutting-edge AI technologies to drive digital transformation across industries.

• In Social Media Technology news this week…

• In Customer Experience news this week…

Foundever Partners with M47 Labs to Advance AI-Driven Customer Experience Solutions

On December 17, 2024, Foundever, a global leader in customer experience (CX), announced a collaboration with M47 Labs, a leading AI solutions provider based in Europe. This partnership significantly strengthens Foundever’s investment in AI products, especially the development of its LLM Voicebot, a crucial element of the company’s next-generation customer engagement strategy.

TTEC Digital wins Cisco Reimagine CX Partner of the Year – Americas

• In Mobile Tech news this week…

Innovid and IRIS.TV’s Game-changing Partnership to Transform CTV Advertising!

On December 18, 2024, Innovid announced a partnership with IRIS.TV to enhance contextual measurement for connected TV (CTV) advertising. This collaboration integrates IRIS.TV‘s data marketplace and content identifier, IRIS_ID, into Innovid’s measurement platform, allowing advertisers to gain actionable insights from over 70 million videos across various streaming services and smart TVs.

TripleLift and iSpot Partnership to Revolutionize CTV Advertising

On December 17, 2024, TripleLift announced an expanded partnership with iSpot.tv to provide Streaming Competitive intelligence to its programmatic clients. This collaboration marks a significant advancement in Connected TV (CTV) advertising, allowing brands and agencies to access detailed competitive data. By leveraging iSpot’s insights, clients can better understand their CTV investments, ensuring they meet industry benchmarks and outperform competitors.

• In Marketing Analytics news this week…

QuestionPro’s Acquisition of SpatialChat to Boost Virtual Engagement

On December 17, 2024, QuestionPro, a global provider of online survey and research services, announced its acquisition of SpatialChat, a pioneering European platform specializing in video streaming and immersive virtual collaboration environments. This acquisition aims to enhance QuestionPro’s existing Qualitative Research and Customer Experience (CX) offerings while facilitating SpatialChat’s expansion into the U.S. and global markets.

Juice Media Launches New Optimization Solution to Improve Efficiency and ROI

Juice Media, a leading omnichannel performance media and advertising services platform, has launched the Juice Media Portal (JMP), an enhanced Marketing Mix Modeling (MMM) tool that empowers marketers with predictive analytics and actionable insights. JMP helps businesses optimize their budgets across channels, including Linear TV, Streaming (CTV & OTT), Paid Social, and Search, to improve campaign efficiency and maximize return on ad spend (ROAS).

• In Martech Content news this week…

Wondershare HiPDF Launches AI-Enhanced Editing Tools

On December 16, 2024, Wondershare announced a major update to its PDF editing software, Wondershare HiPDF, enhancing its capabilities with smarter AI integration. This upgrade aims to improve user experience and productivity by introducing a range of new features.

Quark Publishing Platform NextGen: New AI Capabilities and Enhanced Design Choices Drive Enterprise Content Strategy Success

On December 16, 2024, Quark Software, a global leader in AI-powered content automation, intelligence, and design software, announced the latest release of Quark Publishing Platform (QPP) NextGen. This cloud-based Component Content Management System (CCMS) platform is designed to help enterprises automate the creation of highly regulated or complex documentation, enabling faster approval, publication, and compliance.

Article Of The Week…..

Gemini 2.0: Google’s Bold Leap into the Future of Autonomous AI

In artificial intelligence (AI), a little but possibly big change is taking place. Machines are becoming increasingly autonomous and are no longer just processing commands.

A significant milestone in this development may have been reached with Google’s release of Gemini 2.0, which demonstrated AI systems capable of handling challenging tasks on several platforms on their own. This release introduces groundbreaking features such as native image generation and multilingual audio capabilities, positioning Google to compete directly with OpenAI and Anthropic in the rapidly evolving AI landscape.

Why Customer Retention Management Matters? Strategies to Keep Your Clients Coming Back!

In today’s competitive business environment, customer retention management (CRM) has become a cornerstone of sustainable growth. While acquiring new customers is important, retaining existing ones is often more cost-effective and beneficial in the long run. This article will explore the key metrics to measure customer retention, benefits of customer retention management, and effective CRM strategies. By understanding and implementing these strategies, businesses can significantly enhance their retention rates and maximize customer lifetime value (CLV).