MarTech360’S Weekly News Roundup With Canva, ServiceNow, Adobe, GoTo, Salesforce And More!

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 11 News from this Week

• In Marketing Automation news this week…

ServiceNow and Devoteam Form Strategic Alliance to Accelerate CRM Transformation Across Europe and the Middle East

ServiceNow, the AI platform for business transformation, has announced a strategic multi-year partnership with Devoteam, a leading AI-first technology consulting firm, to redefine CRM modernization for enterprises throughout Europe and the Middle East. This collaboration merges ServiceNow’s advanced CSM, SOM, and FSM capabilities with Devoteam’s deep-rooted expertise in digital transformation.

Salesforce Launches Agentforce for Consumer Goods

Salesforce is launching Agentforce for Consumer Goods, a new library of pre-built agent skills and actions that equips customer service, sales, and field teams with digital labor to streamline operations and improve customer service. With Agentforce for Consumer Goods, brands can build agents that execute manual tasks like generating account summaries and scheduling store visits.

• In Social Media Technology news this week…

• In Customer Experience news this week…

GoTo Enhances Grasshopper with New Features for SMBs

GoTo, the leader in cloud communications and IT, announced new features for its virtual phone system, Grasshopper. These updates are designed to empower small business owners to find information faster, respond to customers more efficiently, and elevate their customer interactions with smart conversation filters, global search capabilities, and enhanced call management tools.

• In Mobile Tech news this week…

Taboola Expands Partnership with Gannett to Bolster Realize Offering

Taboola, a global leader in delivering performance at scale for advertisers, announced an update to its long-term partnership with Gannett Co. Inc., a diversified media company with expansive reach across the country including USA TODAY and over 200 local publications throughout the USA TODAY Network.

LoopMe Partners with Cedara to Drive Sustainable Advertising Through Carbon Intelligence

LoopMe, a global leader in brand performance, announced a strategic partnership with Cedara, the Carbon Intelligence Platform, to accelerate sustainability efforts within the digital advertising ecosystem. This collaboration reflects LoopMe’s ongoing commitment to reducing environmental impact and aligning with global standards for sustainable media practices.

• In Marketing Analytics news this week…

MGID Partners with IAS to Strengthen Third-Party Measurement and Optimization

MGID, the global advertising platform, announces its new partnership with Integral Ad Science (IAS), a leading global media measurement and optimization platform, to enhance ad measurement and optimization and campaign performance measurement for its advertisers. This collaboration replaces the recently discontinued Oracle Moat, positioning IAS as MGID’s premier solution for ensuring transparency, brand safety.

TapClicks Unveils Advanced AI Agents to Revolutionize Marketing Intelligence and Data-Driven Decision Making

• In Martech Content news this week…

Adobe Unveils New AI-Driven Video Tools in Adobe Express for Effortless Content Creation

Adobe has introduced groundbreaking AI-powered features in Adobe Express, transforming how creative professionals, solopreneurs, and business teams create engaging video content. The new capabilities, including Clip Maker, Dynamic Animation, and Generate Similar, allow users to easily animate static designs, turn still images into lifelike motion, and generate custom video background footage.

Canva Launches AI Paragraph Generator to Help Users Write Faster and Easier

Canva, the all-in-one platform for design and creativity, has introduced the AI Paragraph Generator, a powerful new tool that helps users quickly craft clear and engaging text. This latest addition supports Canva’s broader vision of empowering everyone—not just designers—with tools for content creation, whether for social media, marketing, education, or business.

Article Of The Week…..

Inside Amazon’s Martech Stack: How AI Powers Hyper-Personalization & Voice Commerce

Amazon leads the way in changing customer experience in today’s digital world. Its marketing tech stack fascinates industry watchers. It combines machine learning, data science, and a focus on customers. Marketing leaders in the growing martech world can look to Amazon. They offer a clear way to use AI for better hyper-personalization and to enhance voice commerce.

Best Ways to Monetize Video Content in 2025

The digital economy is changing. Video is now a key part of content strategies. Brands, creators, and media platforms now use it as a top way to connect with their audiences. By 2025, new technology will open up exciting ways to make money from video content. Advanced personalization, decentralized platforms, and changing viewer needs will drive these opportunities. Marketing and tech leaders need to mix data skills with platform knowledge. This blend helps them unlock the full value of video.