PubMatic Launches Next-Generation AI-Powered Media Buying Platform to Transform Programmatic Advertising

PubMatic, a leading digital advertising technology company, has unveiled its newly enhanced AI-powered media buying platform, introducing a groundbreaking suite of solutions designed to optimize every step of the programmatic buying journey. Leveraging the power of generative AI, this platform streamlines operations from audience and inventory discovery to forecasting, curation, activation, and real-time optimization.

With direct access to nearly the entire open internet—including over 1,900 premium publishers, 190 privacy-safe data partners, and more than 821 billion daily ad impressions—PubMatic’s buyer platform stands apart from traditional DSPs by delivering unrivaled supply-path transparency and performance intelligence.

The launch coincides with the two-year anniversary of PubMatic’s Activate product, highlighting the company’s evolution from a pure supply-side platform (SSP) into a comprehensive, end-to-end programmatic technology provider. Now, with generative AI deeply embedded across its ecosystem, PubMatic addresses critical inefficiencies in media buying such as fragmented workflows, limited inventory visibility, and performance unpredictability.

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“Our goal is to give media buyers a smarter, faster path to campaign performance,” said Kyle Dozeman, Chief Revenue Officer, Americas, at PubMatic. “We’ve embedded Generative AI into the entire PubMatic experience, integrating the technology seamlessly into our proven tools – Activate, Connect, and our SSP – unlocking the full potential of data-driven decision-making, while bringing buyers closer to high-quality, performant supply that reaches across the breadth of the open internet. Early adopters of our buy-side tools have already seen remarkable improvements in campaign efficiency and ROI, and we’re excited to continue driving innovation in partnership with leading agencies and advertisers.”

Highlights of PubMatic’s Upgraded Buyer Platform:

• AI-Driven Campaign Execution: With Gen AI at its core, the platform allows buyers to input campaign goals, audience profiles, or inventory needs using natural language. The system responds instantly by surfacing or building curated deals, recommending ideal budgets and bid CPMs—enabling faster, more effective campaign deployment.
• Seamless Activation with Unified Insights: Whether activating deals directly through PubMatic’s Activate solution or a preferred DSP, buyers benefit from integrated real-time supply insights and transparent performance metrics.
• Omnichannel Reach with Data-Enriched Targeting: The platform delivers expansive access to high-quality streaming, mobile, and desktop inventory. Coupled with audience enrichment from PubMatic’s Connect, buyers achieve more precise and efficient targeting across all channels.
• Real-Time Optimization Powered by AI: A 24/7 Gen AI agent continually monitors performance, offering proactive insights and actionable recommendations to improve delivery, reduce manual oversight, and enable strategic focus for media traders.
• Built for Privacy-First Advertising: PubMatic ensures full compliance with data privacy regulations while empowering buyers to leverage first-party data for effective, privacy-conscious audience targeting.

With this release, PubMatic reinforces its commitment to driving smarter, more transparent, and performance-driven advertising on the open internet—empowering media buyers with tools that are not only more intelligent but also more intuitive and adaptable to today’s rapidly evolving digital landscape.