Sprinklr, the leading unified customer experience management (Unified-CXM) platform for modern enterprises, announced the appointment of Scott Millard as Chief Revenue Officer (CRO). Millard will report directly to Rory Read, President and CEO of Sprinklr.
“We are thrilled to be welcoming Scott to the Sprinklr team. Scott brings deep expertise, a proven track record of driving growth, and a passion for building high-performing teams that we believe are all critical as we continue our transformation journey,” said Sprinklr President and CEO, Rory Read. “His customer-centric approach and competitive drive have helped him to deliver consistent and compelling results, and we believe that his arrival marks an important moment for Sprinklr as we sharpen our go-to-market strategy and position ourselves for long-term success.”
Millard joins Sprinklr with more than 30 years of experience in the technology industry, where he has built a reputation as a results-driven sales leader specializing in sales strategy, execution, and go-to-market excellence across global markets.
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Most recently, Millard served as Senior Vice President of Global AI Sales at Dell Technologies, where he managed a $15B+ revenue business, supporting some of the world’s largest AI deployments. During his tenure at Dell, he also held several senior sales leadership positions, including Senior Vice President of North America Preferred Accounts, where he successfully led a $5B enterprise and commercial sales organization.
“I’m excited to join Sprinklr at such a pivotal time in the company’s journey. The company’s transformation is well underway, and I believe momentum is building,” said Scott Millard. “As Sprinklr works to expand their reach into larger enterprises, deepen customer relationships, and accelerate growth, I’m inspired by the opportunity to help guide an organization that is rooted in customer obsession, accountability, teamwork, and trust. I look forward to empowering businesses around the world to reimagine exceptional experiences through Sprinklr’s AI-native, unified CXM platform.”
With Millard’s appointment, Sprinklr continues to strengthen its executive leadership team and sharpen its go-to-market strategy as demand for AI-driven customer experience solutions grows worldwide. His extensive experience in leading high-revenue organizations and scaling enterprise sales operations is expected to play a critical role in driving Sprinklr’s next phase of global growth.
SOURCE: BusinessWire
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