Comscore Launches AI-Powered Data Partner Network to Scale Privacy-Centric Audience Insights

Comscore, a global leader in measuring and analyzing consumer behavior, announced the launch of its AI-powered Data Partner Network, a new initiative designed to help third-party data providers transform ID-based datasets into scalable, privacy-first audience segments using Proximic by Comscore’s proprietary AI predictive technology.

The network enables data providers, advertisers, and publishers to unlock more value from audience data by extending reach and improving campaign outcomes-without relying on traditional identifiers. For instance, Proximic by Comscore’s own ID-based “online holiday shoppers” segment expanded by over 95% after applying its predictive AI technology. By combining third-party partner datasets with Comscore’s truth set panels, the solution generates ID-free audience segments that can be activated seamlessly across any DSP and multiple SSPs.

More than 10 leading data providers are already part of the network, including AnalyticsIQ, Circana, Dynata, Eyeota (a Dun & Bradstreet company), L2 Data, Lighthouse-Ameribase (a Stirista company), LBDigital (a Stirista company), Polk Automotive Solutions from S&P Global Mobility, PurpleLab®, RevOptimal, Symphony Health (an ICON plc company), Throtle, TransUnion, and others.

Also Read: Vendelux Launches AI-Powered Delegate Marketing Platform to Drive Event Growth

“We’re building an ecosystem where every participant benefits: advertisers get precision at scale, publishers unlock smarter monetization, and data providers future-proof their business,” said Rachel Gantz, Managing Director, Proximic by Comscore.

The AI-powered approach is already delivering measurable impact. Global programmatic media partner MiQ has deployed these audience segments across connected TV campaigns, achieving broader reach and reduced cost per unique reach.

“The future of audience targeting is a privacy-centric approach that still drives scale and performance outcomes,” said Sara Sowsian, Director, US Product Partnerships at MiQ. “It’s a balancing act that’s critical to the future of digital advertising, and we’re excited about how Proximic by Comscore’s Data Partner Network supports that goal—helping our clients at MiQ reach the right audiences efficiently and responsibly in a rapidly evolving ecosystem.”

“Proximic by Comscore’s Data Partner Network gives us a new way to extend our audiences, while driving strong advertiser performance and smarter monetization, with Circana’s best-in-class audiences now with Proximic by Comscore’s AI technology,” added Michael Quinn, SVP Global Media at Circana.

Future-Proofing Audience Targeting

The Data Partner Network acts as a connective layer between data providers and the shifting demands of the advertising marketplace. By integrating directly with Proximic by Comscore’s AI technology, partners can ensure their datasets remain addressable, scalable, and privacy-compliant—even as cookies and mobile IDs continue to decline.

With this launch, Comscore is advancing its mission to equip the advertising ecosystem with smarter, AI-driven solutions that balance privacy, precision, and performance—helping advertisers scale, publishers monetize, and data providers stay ahead in a cookieless world.