MarTech360’S Weekly News Roundup With DeepL, Accenture, Salesforce, Roku, Comscore And More!

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 11 News from this Week

• In Marketing Automation news this week…

Accenture Acquires MomentumABM to Strengthen B2B Marketing and Account-Based Growth Strategies

Accenture has acquired MomentumABM, a UK-based growth consultancy recognized for advancing ABM strategies and driving measurable results for global B2B enterprises. MomentumABM will join Accenture Song, the world’s leading tech-enabled creative group, enhancing its ability to help B2B marketing leaders transform customer engagement in an increasingly competitive, digital-first environment.

Amazon Introduces Lens Live: Real-Time Product Scanning and AI-Powered Shopping Insights

Amazon unveiled Amazon Lens Live, an advanced upgrade to its visual search tool that makes product discovery faster, smarter, and more interactive. Powered by AI, Lens Live allows shoppers to instantly scan items, find real-time product matches, and access helpful insights directly from Amazon’s AI shopping assistant, Rufus.

• In Social Media Technology news this week…

Stellar Tech acquires Join to create the leading creator marketplace in the Benelux

Stellar Tech, the European leader in influencer marketing technology, has acquired Join, the Dutch leading creator platform. Join will merge with Creatorz, the company’s marketplace, creating the Benelux’s most powerful platform connecting brands with content creators.

• In Customer Experience news this week…

Salesforce expands Tableau Cloud to Indonesia

Salesforce announced the launch of Tableau Cloud on Hyperforce in Indonesia, bringing powerful analytics capabilities to one of the world’s fastest-growing digital economies. With a population of more than 281 million and a rapidly expanding online ecosystem, Indonesia presents both opportunities and challenges for businesses seeking to deliver fast, personalized experiences.

Sprinklr Appoint Scott Millard as Chief Revenue Officer

Sprinklr, the leading unified customer experience management (Unified-CXM) platform for modern enterprises, announced the appointment of Scott Millard as Chief Revenue Officer (CRO). Millard will report directly to Rory Read, President and CEO of Sprinklr.

• In Mobile Tech news this week…

Roku UK Expands Offering with FAST Channels Launch

Roku is bringing a new era of free streaming to Roku users in the UK, with the launch of its first-ever FAST (Free Ad-Supported Streaming TV) channels on the Roku platform. Rolling out in October this year, 40 FAST channels will offer UK viewers a wide variety of 24/7 streaming – available at no cost on all new and existing Roku devices.

Smartly Partners with Spotify to Expand Cross-Channel Advertising

Smartly, the AI-powered advertising platform for creative, media, and measurement, announced it is integrating with Spotify Ads Manager, giving brands and agencies the ability to run Spotify audio and video campaigns directly through Smartly alongside other major digital channels.

• In Marketing Analytics news this week…

Comscore Launches AI-Powered Data Partner Network to Scale Privacy-Centric Audience Insights

Comscore, a global leader in measuring and analyzing consumer behavior, announced the launch of its AI-powered Data Partner Network, a new initiative designed to help third-party data providers transform ID-based datasets into scalable, privacy-first audience segments using Proximic by Comscore’s proprietary AI predictive technology.

Eskimi Launches DeepContext: AI-Powered Contextual Advertising for Smarter Brand Strategies

• In Martech Content news this week…

DeepL Launches Autonomous AI Agent For Businesses

DeepL has introduced DeepL Agent, an autonomous AI designed to streamline and automate a wide range of business workflows across industries including finance, sales, marketing, customer support, localization, and HR. Currently available in beta through DeepL AI Labs, the solution combines the company’s expertise in language precision, contextual understanding, and enterprise-grade security.

Birdeye Launches Search AI to Put Multi-Location Brands at the Top of AI Answers

Birdeye announced the launch of Search AI, a first-of-its-kind platform designed to help multi-location brands manage GEO (Generative Engine Optimization). GEO is the equivalent of SEO for the AI-world. As AI engines like ChatGPT, Perplexity, Gemini, and are reshaping how consumers discover and choose businesses, traditional SEO is no longer enough.

Article Of The Week…..

What Is OOH Media Planning and Why It is Critical for Marketers in 2025?

For marketing leaders, the landscape is now more complex and cluttered than ever. We live in a world of split attention, ad overload, and confusing algorithms in digital spaces. An interesting counter-trend is emerging, even as many focus on hyper-targeted digital performance marketing. People are growing to value the real, the big, and the truly public ads again. This isn’t rejecting digital. Instead, it’s a smart step towards a stronger, more balanced media mix. At the heart of this change is a field often overlooked: modern Out-of-Home (OOH) media planning.

Top 5 AI Marketing Insights Helping Brands Unlock Next-Level Personalization

For years, ‘personalization’ has guided every marketing leader. We’ve all supported shifting from generic blasts to targeted campaigns. Now, instead of ‘Dear Customer,’ we use first names. But let’s be candid with each other. That first wave of personalization was a step forward. Now, it feels like a basic requirement. Consumers today are smarter and less patient because of digital noise. They don’t just want you to know their name. They expect you to understand their needs and foresee their next move. Deliver value in every interaction. Don’t hesitate.