MarTech360’S Weekly News Roundup With RingCentral, PubMatic, Genesys, Google Ads, Contentstack And More!

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 11 News from this Week

• In Marketing Automation news this week…

PubMatic to Unlock Hard-To-Reach Streaming Audiences through Flexible Buying Options with Tubi

PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, announced a new collaboration to provide advertisers with seamless, programmatic access to Tubi’s premium connected TV (CTV) inventory in Australia.

Google Ads Rolls Out AI Max Globally for Search Campaigns

Google has officially expanded AI Max globally in beta, making it available to all advertisers across Google Ads, Google Ads Editor, Search Ads 360, and via the Google Ads API. This update introduces one-click experiments integrated directly into the campaign setup flow, enabling marketers to test AI Max features with minimal friction.

• In Social Media Technology news this week…

Meta Boosts Tools That Let Brands Turn Cultural Relevance into Stronger Conversion Outcomes

Meta has rolled out a new suite of brand-building tools aimed at helping advertisers more effectively ride cultural trends and translate that momentum into measurable business results. These updates are designed to blend awareness, engagement, and performance, giving marketers more control and precision across Meta’s family of apps.

• In Customer Experience news this week…

RingCentral Acquires CommunityWFM, Expands RingCX with AI-First Workforce Management Capabilities

RingCentral, Inc., announced its acquisition of CommunityWFM, a cloud-native, WFM solution for contact centers. This move enhances RingCentral’s RingCXⓇ contact center platform with advanced AI-driven scheduling, forecasting, and real-time adherence tools-streamlining operations while improving both agent empowerment and customer experiences.

Genesys Unites the Enterprise with Connected CX Workflows for Agentic Orchestration

Genesys®, a global cloud leader in AI-Powered Experience Orchestration, announced Genesys Cloud™ innovations designed to bridge the divide between the front and back office. With expanded capabilities for Genesys Cloud Work Automation, and the introduction of Genesys Cloud Associate, organizations will be able to orchestrate end-to-end customer experience (CX) workflows enterprise-wide.

• In Mobile Tech news this week…

Magnite Acquires streamr.ai to Unlock Small Business Advertising Spend for CTV Publishers

Magnite, the world’s largest independent sell-side advertising platform, announced its acquisition of streamr.ai, an AI-driven platform designed to make Connected TV (CTV) advertising accessible to small and medium-sized businesses (SMBs). This acquisition positions Magnite to tap into one of the fastest-growing revenue opportunities in CTV by simplifying campaign creation and execution for SMB advertisers.

Perion Launches “SODA”, Next Generation AI-Powered Supply-Side Technology for Web and DOOH

Perion Network Ltd., a leader in advanced technology solving for the complexities of modern advertising, announced the launch of SODA (Supply Optimization & Demand Amplification), an AI-powered suite of solutions for publishers, featuring a next-generation AI algorithm for Supply Path Optimization (SPO) designed to maximize efficiency and monetization across every ad impression.

• In Marketing Analytics news this week…

Reddit Unveils New Pro Tools to Strengthen Publisher Engagement & Content Visibility

Reddit has expanded its Reddit Pro suite with a new set of tools for publishers, designed to help media outlets amplify reach, track content performance, and engage more deeply with Reddit’s communities. The updates aim to bring news and conversations closer together by making publishing on Reddit more strategic and measurable.

SurveyMonkey Launches New AI Analysis Suite and Design Tools

• In Martech Content news this week…

Google Expands AI Mode to Five New Languages for Global Search

Google has expanded its AI-powered Search experience, AI Mode, to five additional languages-Hindi, Indonesian, Japanese, Korean, and Brazilian Portuguese-marking its first rollout beyond English. Built on a customized version of Gemini 2.5, AI Mode brings advanced multimodal and reasoning capabilities, enabling users to ask complex questions and receive contextually rich answers in their native languages.

Contentstack Announces Agent OS to Power Adaptive Experiences in the “Context Economy”

Contentstack, the headless CMS pioneer and category disruptor in digital experiences, announced Agent OS, a breakthrough in agentic AI that ushers in the age of context management, where brand interactions adapt instantly to each customer. With Agent OS, data, content and brand intelligence finally work in concert, enabling truly customer-driven experiences at scale.

Article Of The Week…..

The Leader’s Guide to Mobile Marketing Analytics in the Age of Privacy and AI

You probably already know it or heard of it. Mobile is where most customers start their journey. In the last quarter of 2024, mobile devices drove 62.54% of global website traffic (Statista). That’s more than half, and if you’re a leader, it’s a clear signal, you can’t ignore it.

The reality is many companies have the tools, dashboards, and even teams to track data, but few have a plan to turn it into action. Numbers get looked at, slides get shared, yet real decisions often happen without the full picture. Leadership makes the difference.

Geofencing vs. Geotargeting: What’s the Difference and Which Does Your Business Need?

Let’s be honest. In digital marketing, geofencing and geotargeting are often mixed up. As a CMO or VP of Marketing, these terms might seem like buzzwords from your performance team’s latest report. Grasping the special strategic strength of each is crucial. It helps you manage your budget and engage with customers in their daily lives.