MarTech360’S Weekly News Roundup With Later, Iterable, dentsu, Integral Ad Science, Adobe And More!

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 11 News from this Week

• In Marketing Automation news this week…

Later and Mavely Unveil Swipe Up, the Creator Commerce Summit Bringing the Industry Together IRL

Later and Mavely are joining forces to host Swipe Up: The Creator Commerce Summit, a first-of-its-kind conference designed to help creators turn influence into income, connect with brands and gain the tools needed to grow sustainable businesses.

Partnerize Launches VantagePoint™ for GenAI Conversion Attribution

Partnerize announced the launch of VantagePoint™, the industry’s first verifiable and independent attribution solution for the new era of AI-driven commerce.

• In Customer Experience news this week…

Iterable Appoints Priya Gill as Chief Marketing Officer and Nick Beil as Chief Product Officer

Iterable, the AI-powered customer engagement platform, announced the appointments of Nick Beil as Chief Product Officer, effective November 3, 2025, and Priya Gill as Chief Marketing Officer, effective November 10, 2025.

Talkdesk Partners with Databricks to Power AI-Driven Customer Experience Automation

Talkdesk has a new partnership with Databricks. This will enhance its Customer Experience Automation (CXA) platform. Talkdesk plans to use Databricks’ Data Intelligence Platform. This will give businesses an AI-powered solution.

• In Social Media Technology news this week…

IAS Unveils AI brand safety and suitability measurement for Meta Threads

Integral Ad Science (IAS), a leading global media measurement and optimization platform, announced the expansion of its Total Media Quality (TMQ) for Meta to include Threads, providing third-party, independent Brand Safety & Suitability Measurement on the rapidly growing platform for the first time.

Adobe and LinkedIn Empower B2B Marketers with Seamless Video Ad Creation

Adobe and LinkedIn teamed up to simplify B2B video marketing. Brands can create, manage, and launch video ads in LinkedIn Campaign Manager with Adobe Express. This integration helps marketers create professional videos easily. They don’t need a lot of resources or skills.

• In Mobile Tech news this week…

PubMatic Scales Pause Advertising Campaigns Across Connected TV with dentsu as First Partner

PubMatic, an independent technology company powering the future of digital advertising supply chains, has announced that dentsu, one of the world’s largest agency networks, is the first to roll out comprehensive pause ad campaigns across PubMatic’s premium Connected TV (CTV) inventory.

StackAdapt Enables Access to Tubi’s Premium CTV Inventory

StackAdapt announced a direct integration with Tubi, a streaming service. This gives advertisers easy access to Tubi’s vast library of Hollywood films, TV shows, creator-led programs, and original content.

• In Marketing Analytics news this week…

Canela Media and Pixability Partner to Boost Hispanic YouTube Reach

Canela Media, a leading technology and innovation multicultural media company, announced a strategic partnership with Pixability, the leader in AI-driven advertising on YouTube.

The Marketing Cloud Launches Agent Cloud for AI-Driven Marketing

• In Martech Content news this week…

Botify Launches AI Visibility to Eliminate Blind Spots for Brands

Botify has launched AI Visibility, a new tool for digital marketers. It gives brands clear insights into their presence on AI-driven search platforms. This solution addresses the challenge of getting noticed as AI changes search.

Article Of The Week…..

AI-Driven Marketing vs. Human Creativity: The New Leadership Imperative

Marketing is moving fast, faster than any one person or even a team can really keep up with. There’s this weird tension now. On one side, data and AI can push campaigns forward at crazy speed. On the other, humans still bring the strategy, emotion, and gut feeling that makes marketing actually matter.

The real challenge, and what everyone’s talking about, is AI-Driven marketing vs. Human creativity. It’s not about picking one or the other. It’s about letting AI handle the repetitive stuff while humans focus on strategy, emotional impact, and creative leaps. That’s the new leadership challenge.

The Martech Playbook for Orchestrating a Unified Customer Journey

What happens when your customers bounce between channels and no one notices? When emails, apps, and stores don’t talk to each other, you lose more than a sale. You lose trust. You lose loyalty. A unified customer journey changes that. It connects every touchpoint. It makes experiences seamless. It boosts ROI and customer lifetime value. This guide walks you through the framework, shows which technology to use, and how to measure real impact. No fluff. Just actionable steps to fix broken journeys and make customers stick.