The Arena Group Builds Publisher-Led Marketplace on Index Marketplaces for Brand-Safe Advertising Inventory

The Arena Group Holdings, Inc. has launched a dedicated marketplace on Index Exchange’s “Index Marketplaces” platform, marking one of the first publisher-led activations on the system. The initiative provides brands and agencies direct access to The Arena Group’s portfolio of premium digital properties, including Parade, Men’s Journal, and TheStreet, across display, video, mobile app, and streaming TV channels.

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Advertisers can benefit from transparent performance reporting, custom ad units, deal-ID activation, and flexibility with no standard minimum spend. This launch boosts The Arena Group’s role in programmatic advertising. It offers a safe space and carefully chosen inventory. This boosts efficiency and trust for marketers. Using Index Exchange’s infrastructure, the company aims to make things easier for advertisers and agencies. They seek high-quality, scalable, and privacy-compliant ad inventory across various digital formats.

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