Sitecore Launches SitecoreAI, Pioneering AI-First Experiences

Sitecore®, a leader in digital experience management, has launched SitecoreAI. This next-gen platform puts artificial intelligence at the heart of modern marketing. SitecoreAI helps brands connect with audiences in real-time. As customer journeys shift from basic searches to AI-based discovery, this tool simplifies engagement. This makes each interaction more personal, connected, and timely.

SitecoreAI, built on Sitecore XM Cloud, merges content, data, and personalization. It offers a flexible SaaS platform. It helps marketers work faster, save money, and improve performance using AI workflows.

At the heart of SitecoreAI is the Agentic Studio. This workspace lets marketers work with AI. Together, they can plan, create, and personalize customer experiences. The Agentic Studio starts with 20 AI agents. They automate tasks such as campaign planning, content migration, production, and testing. Marketers and their agency partners can create custom agents and workflows. They can use easy visual tools, so no coding is needed.

Intelligent Collaboration Through Agentic Studio

Within the Agentic Studio, Agentic Flows enable the orchestration of sophisticated, multi-step campaigns-from briefing and experimentation to publishing and optimization-ensuring complete visibility and team alignment. Spaces provide a shared environment for real-time collaboration between marketers and AI, transforming disconnected tools into a cohesive system that continuously learns and improves through feedback and insights.

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Leading Brands Already Innovating with SitecoreAI

Forward-thinking companies are already using SitecoreAI to accelerate their marketing transformation:

• Berkeley Homes, one of the UK’s leading homebuilders, and AFL, a global provider of network infrastructure solutions, leverage Contextually Aware Content Agents to generate personalized, audience-specific content across multiple channels.

• Regal Rexnord, a diversified industrial manufacturer, and Hexagon, a global leader in digital reality and precision measurement technologies, utilize Migration Tooling Agents to automate content and schema conversion while consolidating legacy digital properties onto SitecoreAI-reducing implementation timelines from months to weeks.

“We’re living in the world beyond the website,” said Eric Stine, Chief Executive Officer at Sitecore. “Discovery is no longer driven by search; it’s powered by attention. Brands earn that attention in social media feeds and AI-generated summaries when they show up in the right moment with the right message. SitecoreAI gives marketers the platform to do exactly that, creating personalized experiences through a platform that learns as they work and helps them stay ahead of what’s next.”