MarTech360’S Weekly News Roundup With Broadsign, GoDaddy, Teads, Hyland, Telnyx, Ogury And More!

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 08 News from this Week

• In Marketing Automation news this week…

Broadsign Acquires Place Exchange to Build Leading Global DOOH Platform

Broadsign has acquired Place Exchange, a major independent supply-side platform (SSP) for out-of-home (OOH) media – in a deal backed by minority investment from Crestline Investors.

GoDaddy Expands Airo.ai with Six New AI Agents to Empower Small Businesses

GoDaddy has expanded its AI-powered offering Airo.ai by introducing six new specialized AI agents designed to simplify marketing, operations, and website management for small businesses – helping them save time, strengthen their online presence, and scale with confidence.

• In Customer Experience news this week…

Telnyx Announces Integration with RingQ to Deliver More Reliable and Scalable Cloud CX Communications

Telnyx, the global connectivity provider and full-stack platform for real-time communications and Voice AI, announces its partnership with RingQ, enabling RingQ customers to select Telnyx as a supported SIP trunk provider inside the RingQ Cloud CX platform.

• In Mobile Tech news this week…

Amazon DSP Adds AI-Powered Video Generator to Empower Advertisers

Amazon Ads has introduced its AI-driven Video Generator within its Amazon DSP platform, enabling advertisers to create multi-scene product videos from a single image or product detail page in minutes.

Ogury Appoints Nicolas Bidon as Chief Executive Officer

Ogury, the global leader in persona-based advertising, announced the appointment of Nicolas Bidon as Chief Executive Officer. A seasoned adtech executive with over two decades of international experience, Bidon will lead Ogury’s next phase of innovation and growth, overseeing its global operations and advancing its end-to-end, cross-channel advertising platform.

• In Social Media Technology  news this week…

VuePlanner Integrates Sundogs Creative Scoring to Predict YouTube Ad Performance

VuePlanner, a leading platform for YouTube advertising activation and optimization, has expanded its CreativeVue intelligence suite through the integration of advanced creative insights from Sundogs, a rising creative intelligence startup.

• In Marketing Analytics news this week…

Teads Partners with XPLN.AI to Elevate “Attention” as the New Currency in Advertising

Teads, the outcomes platform for the open internet, is partnering with XPLN.AI. This company specializes in attention measurement and optimization technology. Together, they aim to change how ad effectiveness is measured. Their focus is on placing attention at the heart of media performance evaluation.

• In Martech Content news this week…

Hyland Unveils Next-Gen Cloud and AI Enhancements to Boost Enterprise Automation

Hyland has announced a wave of powerful innovations across its Content Innovation Cloud™, introducing cloud-native integrations, stronger AI-driven content intelligence, and enhanced agentic automation to help organizations work smarter and faster.

• Article Of The Week…..

The Martech Playbook for Intelligent Lead Scoring & Nurture Automation

Marketing churns out leads. Lots of them. But sales complain. Too many, too low quality. The problem is not volume. It is intelligence. Who is really ready to buy? Who is just curious? Traditional scoring models try to solve this with fixed points. Download an eBook, add ten points. Open an email, add five. That is static. Often arbitrary. It misses the real signals. It doesn’t capture intent in real time.

Beyond 2025: The Next Evolution of Martech – From Tools to Intelligent Ecosystems

Marketers spent the last decade collecting tools like they were power ups. Every new problem got a new app and every new app added another crack in the system. That is how the Franken stack was born. A messy heap of disconnected platforms that promised intelligence but delivered silos. Even Google’s own data shows a 10 percent rise in queries eligible for AI Overviews, which basically tells you people are tired of digging through clutter and want cleaner, connected answers.