Optimove Debuts AI Content Decisioning to Power Real-Time Message Optimization
Optimove has unveiled AI Content Decisioning, a new OptiGenie AI agent designed to transform how marketers create, test, and optimise CRM marketing messages in real time, addressing the growing challenge of content chaos as generative AI enables limitless personalisation permutations. The agent acts as a decision-making layer that continuously selects the most effective content for each customer, at the right moment and across channels, balancing performance gains with brand integrity and reducing dependency on creative, analytics, or performance specialists.
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It can generate branded content – such as email subject lines, SMS copy, and push notifications — based on natural language prompts, match multi-variant messages to individual users in live campaigns, and deliver post-campaign insights through intuitive dashboards that highlight uplift and incremental value. As part of Optimove’s broader OptiGenie AI Decisioning Suite, this capability complements existing audience, journey, and offer decisioning to further drive personalised experiences at scale. The release underscores Optimove’s commitment to embedding AI deep into marketing workflows and helping brands tame content complexity while improving engagement and efficiency, especially in sectors like iGaming and sports betting.
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