MGID and Marfeel Celebrate One Year of Enhanced Real-Time Content Performance Insights for Publishers
MGID is celebrating the first anniversary of its strategic partnership with Marfeel by sharing the story of how the merger of Marfeel’s state, of, the, art analytics with the MGID+ 360 data suite has revolutionised the way digital publishers track and optimise content performance and monetisation. Hence, they are now able to make data, driven decisions rather than reacting to editorial trend fluctuations. During the last year, Marfeel’s analytics features have been incorporated into MGID+ to provide publishers with both real, time and past data on user engagement, traffic patterns, and revenue performance at the level of articles, topics, sections, and audience segments, thus enabling them to determine which content is most attractive to which groups and to customise their strategies in order to increase engagement and lifetime value.
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This enriched performance stack also combines revenue metrics with content analytics to provide publishers with a more accurate and comprehensive picture to raise monetisation, identify very profitable content and audience segments, and enhance the user experience in general. Both players agree that gaining deeper insights into the performance of the content and the behaviour of the audience has resulted in significant increases in advertising revenue, audience expansion, as well as more effective publisher strategy development. Their joint effort tackles the major issues the industry is facing like scattered data, changing UX requirements, and monetisation constraints.
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