Amaze Launches Proprietary Programmatic DSP to Power Data-Driven Advertising Across the Creator Economy
Amaze has developed its own proprietary programmatic advertising platform, or a self-contained ‘demand-side platform,’ in order to centralize media buying activities and monetize the audience beyond the traditional bounds of the creator-based ecosystem of the firm, thereby enabling the firm to come up with another source of income. Amaze’s in-house ‘demand-side platform’ enables the firm to utilize its extensive data on creators and their fans more efficiently, as well as improve the ‘visibility’ of programmatic advertising, enabling the firm to access ‘audio, connected TV, broadcast, digital out-of-home, and more.’
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By bringing audience intelligence, media activation, and campaign optimisation under one roof, Amaze has the opportunity to further improve its value proposition for both creators and brand partners, while setting the stage for sophisticated audience modelling and managed optimisation services. As the firm explains, the resulting solution will not only improve the cost efficiency and measurability of internal campaigns but also enable the monetisation of Amaze’s data advantage, leading to future growth and increased engagement within the creator economy ecosystem.”
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