Moving Walls Partners with Al Arabia United to Bring Verified Audience Measurement

Moving Walls has formed a strategic partnership with Al Arabia United to improve data-driven out-of-home advertising in Egypt. The partnership will bring innovative audience measurement and post-campaign analysis capabilities to Al Arabia United’s massive digital and static billboard network in Egypt.

This marks a revolutionary shift in the Egyptian OOH advertising industry, placing it on par with international markets that emphasize transparency, performance, and data-driven decision-making. With advertisers demanding accountability across media spend, the addition of verified audience intelligence is all set to bring about a shift in the Egyptian billboard industry.

Through the launch of Moving Walls’ audience measurement and analytics solution, Al Arabia United will empower brands and agencies with valuable insights on reach, frequency, and impact in high-traffic urban environments. This development cements the industry-wide trend towards audience-centric planning, allowing for more informed media optimization and allocation in accordance with international best practices.

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“This partnership represents a pivotal shift for the Egyptian OOH market,” said Assem Fayed Director of Business Development & Strategic Partnerships, Al Arabia United. “By integrating Moving Walls’ audience intelligence into our network, we are giving brands and agencies the confidence to invest in OOH with clear, data-backed insights, while significantly enhancing the value and credibility of our inventory.”

With the use of real-time tracking and post-campaign reporting, the partnership is expected to provide transparent and independently verified audience metrics for the entire billboard network of Al Arabia United. Advertisers will benefit from dynamic and data-driven valuation models based on audience demographics and location intelligence, while agencies will benefit from enhanced understanding of ROI and performance outcomes. All these are expected to bring the OOH industry in Egypt up to date with global advertising standards.

“OOH remains one of the most powerful mass-reach media channels, but its full potential is unlocked only when it is measurable and trusted,” – Mehul Mandalia

“OOH remains one of the most powerful mass-reach media channels, but its full potential is unlocked only when it is measurable and trusted,” said Mehul Mandalia, Co-Founder of Moving Walls. “Our partnership with Al Arabia United brings robust audience measurement to the heart of Egypt’s billboard landscape, helping advertisers plan smarter, media owners unlock greater value, and the market move decisively toward transparency and accountability.”

With OOH advertising continuing to grow and evolve into a performance-driven channel, this collaboration further cements Egypt’s willingness to embrace innovative and accountable solutions that leverage scale and impact, thus establishing a new benchmark for data-driven outdoor advertising in the region.