MarTech360’S Weekly News Roundup With Talkdesk, Crescendo, TapClicks, Treasure Data, Upland Software, Adobe And More!

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 10 News from this Week

• In Marketing Automation news this week…

Talkdesk extends agentic AI with cross-system business workflow automation

 Talkdesk®, Inc. is advancing Customer Experience Automation (CXA) with the launch of Automation Flows, a new orchestration engine that automates workflows across backend systems, and the extension of Talkdesk Autopilot’s agentic AI capabilities to the email channel.

Infillion Acquires Catalina to Unlock Deterministic Purchase Data at Global Scale

Infillion, the first composable advertising platform engineered for agentic media execution, has declared that it has acquired Catalina, a company which has been a leader in deterministic purchase intelligence for a long time.

• In Customer Experience news this week…

Verint Names Dave Rhodes as Chief Executive Officer

Verint^® announced Dave Rhodes has been named Chief Executive Officer of Verint, effective immediately. Rhodes, who previously served as CEO of Calabrio prior to its combination with Verint, will lead the newly unified organization as it pursues its vision of becoming the definitive leader in CX Automation.

Crescendo Unveils AI Insights for Static CX Dashboards with Real-Time Intelligence

Crescendo has also announced a significant transformation of Crescendo AI Insights, which converts conventional and static customer experience dashboards into dynamic and AI-driven intelligence that analyzes conversations and operational data throughout the entire customer experience.

• In Mobile Tech news this week…

OUTFRONT and AdQuick Partners to Accelerate IRL Media Campaigns

OUTFRONT Media, one of the largest and most respected real-world (IRL) media companies in the United States, announced an exclusive, multi-year strategic partnership with AdQuick, Inc., a leading platform for out-of-home (OOH) advertising planning, buying, and measurement.

Airtory and ADWEB Partner to Launch Full-Scale Creative Suite

Airtory announced a strategic partnership with ADWEB, Southeast Europe’s premier digital ad-tech agency. This alliance brings Airtory’s comprehensive product suite – including its platforms Airtory.com, SocialDisplay.com, and ADCTV.com-to brands and agencies across Greece, Cyprus, and Romania.

• In Marketing Analytics news this week…

TapClicks Unveils SmartStory: AI-Powered Storytelling for Marketing Data

TapClicks, a top company offering AI-powered marketing operations and reporting solutions, has introduced SmartStory, a new AI-powered tool that helps marketers convert their marketing performance data into stakeholder-ready presentations in just minutes.

Treasure Data Unveils Treasure Code – A New Era of Agentic AI for Customer Data Operations

Treasure Data, a pioneer in CDP, has just announced the general availability of Treasure Code, a new AI-native command-line interface that seeks to bring agentic AI into the customer data workflow. This is a significant move in the way businesses will handle complex data workflows.

• In Martech Content news this week…

WPP and Adobe Expand Partnership to drive AI transformation for Marketing

WPP, and Adobe announced a major extension of their existing global partnership, introducing integrated AI solutions to help brands transform the way they plan, create, produce, and deliver marketing content.

Upland Software Names Sean Nathaniel as Chief Executive Officer

Upland Software, a leader in AI-powered knowledge and content management software, announced the appointment of Sean Nathaniel as chief executive officer. Jack McDonald, who founded the Company in 2010 and has served as chairman of the board and chief executive officer since its founding, will continue to serve as chairman of the board.

• Article Of The Week…..

The Future of Marketing Measurement Without Cookies

 

2024 and 2025 felt like a funeral procession. Third party cookies were ‘dying.’ Panels were dramatic. LinkedIn was emotional. Agencies were panicking like someone pulled the plug on oxygen. But here’s the uncomfortable truth. Nothing died. Certainty did.

What we are witnessing is not the end of measurement. It is the end of lazy measurement. We are moving from tracking people to understanding systems. From deterministic tracking that follows a user across touchpoints to probabilistic modeling that understands patterns across channels. That shift feels scary only if you were addicted to last click dashboards.

The Martech Playbook for Revenue Attribution in a Privacy-First Era

For years, marketers built systems that followed users across browsers like detectives chasing suspects. Then the ground shifted. Between 2024 and 2025, Chrome’s cookie transition created confusion, panic, and endless hot takes. And in October 2025, Google confirmed something even more disruptive. Chrome would not fully eliminate third party cookies as originally planned. At the same time, multiple Privacy Sandbox APIs, including the Attribution Reporting API, were retired due to low ecosystem adoption.