Moloco Launches AI-Powered Performance CTV to Bring Mobile-Grade Precision to Connected TV

The company Moloco has launched Moloco Ads for Performance CTV, which is a newly launched AI-based advertising platform for app advertisers to leverage the capabilities of mobile ads into CTV space. With the launch of the product, there is a huge move towards performance marketing where companies have started demanding measurable results in performance from their campaigns in CTV space instead of traditional brand marketing campaigns, which was earlier the norm in the sector. This new ad platform uses the same AI capabilities as its mobile ads business but in the case of CTV ads, optimizes every impression made against the intended results of the campaign.

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An important point here is the fact that the product is integrated with the measurement partners preferred by the advertisers. This makes attribution and report transparent and allows them to have the reports for publishers. As seen from the first campaigns, there can be up to 1.5x higher return on investment on CTV compared to mobile. It means that CTV starts to be a very promising option for modern advertising. The launch of the product shows clearly that mobile, retail media, and CTV will start converging into a single ecosystem which will become more performance-oriented thanks to AI technology.

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