TRKKN and adnomaly Partner to Automate Campaign QA and Stop Costly Media Buying Errors

Every day, millions in global ad spend is compromised by simple human error: a geo-targeting mistake, a broken tracking pixel, or a lifetime budget accidentally set as a daily budget. As programmatic advertising platforms grow increasingly complex, relying on manual human checks is no longer viable.

To solve this, TRKKN, a leading global Google Marketing Platform (GMP) & Google Cloud consultancy, and adnomaly, the pioneer in automated campaign quality assurance, today announced a strategic partnership. The collaboration integrates adnomaly’s machine learning-driven validation layer directly into TRKKN’s world-class GMP consulting, effectively eliminating the manual errors that drain media budgets.

Currently, digital agencies and in-house teams rely on the manual “four-eyes principle” for campaign Quality Assurance (QA) – a tedious process that consumes up to 20% of a campaign manager’s working week. Worse, fundamental setup errors are often only discovered after a campaign goes live, resulting in wasted ad spend, compromised data, and damaged client trust.

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“We’ve reached a tipping point where programmatic platforms are simply too complex for manual checklists,” said Axel Jonuschies, Director AdTech EMEA & Managing Director TRKKN Germany. “A single misconfigured geo-target or a broken 404 landing page can waste thousands of Euros before anyone even notices. By integrating adnomaly’s technology into our GMP offering, we are giving global brands the ultimate insurance policy. We’re not just advising them on platform strategy; we are technologically guaranteeing their campaigns run flawlessly from the second they launch.”

The joint solution is built for Heads of Programmatic and Media Operations Leads managing complex, multi-market campaign architectures. It acts as an automated “Security Instance” that provides:

• Instant Error Detection: Machine learning analyzes historical campaign data to flag anomalies—such as budget misconfigurations or naming convention errors—within seconds of setup
• Tracking & Pixel Integrity: Ensures CM360, DV360, Floodlights, and third-party pixels are correctly firing before launch, preventing irreversible data loss
• Global Standardization: Ensures a campaign launched in a regional satellite office meets the exact same rigorous technical standards as one launched from global headquarters

“TRKKN’s deep GMP expertise and strategic consulting capabilities are unmatched in the market. By combining this with our automated validation layer, we’re creating a bridge between strategy and flawless execution,” said Max von Weber, Founder & CEO at adnomaly. “Together, we move beyond giving ‘advice’ into actionable integrity. Instead of spending 20% of their week on manual checks and fixing errors after the fact, teams can rely on a system that ensures everything runs as intended. This frees up their headspace to focus on what really matters: building better campaigns and driving innovation.”

adnomaly’s AI-driven QA technology is already a trusted infrastructure layer for the industry’s largest players, monitoring over 10,000 ad accounts across major agency networks including Omnicom, WPP Media, Publicis Media, Havas, and Serviceplan.

Through this partnership, TRKKN and adnomaly are providing the missing link in the modern marketing tech stack: shifting ad ops from reactive troubleshooting to proactive, automated reliability.

About TRKKN

TRKKN is a full-service provider of Analytics, Marketing, Cloud & AI Technology, and Digital Experience Optimization. As one of the leading Google Marketing Platform Sales Partners and Google Cloud Premier Partners, TRKKN enables businesses to drive business outcomes through AI-powered digital transformation and marketing technology. Operating in multiple locations worldwide, TRKKN supports leading brands across industries in leveraging the Google tech stack—and beyond—to advance digital maturity in an AI-driven and privacy-centric world. Founded in 2008 and part of Omnicom Media since 2015, TRKKN sets a global benchmark for cutting-edge technology applications in marketing.

About adnomaly

adnomaly is a solution designed to help businesses identify and address anomalies in their campaign setups. It uses advanced algorithms and machine learning to analyze historical campaign setup data individually per advertiser, detecting unusual patterns that could indicate issues such as human or technical errors (e.g. daily vs. lifetime budget, unusual or missing GEO, inconsistent taxonomy, landing page 404s). By providing real-time alerts, adnomaly enables marketers to quickly respond to potential problems and save media budgets. By automating what should be automated, adnomaly gives teams back the time to focus on driving performance and innovation.