MarTech360’S Weekly News Roundup With Magnite, Teads, Guideline, TV Scientific, Adobe, TELUS Digital, Wix And More!

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 10 News from this Week

• In Media & Growth news this week…

Teads Launches CTV Ensemble for Unified Omnichannel Orchestration

Teads, announced the launch of its Connected TV suite: Teads CTV Ensemble. Delivering AI-powered performance and full-funnel outcomes, the suite combines HomeScreen and InStream solutions to make CTV a central driver of high-impact omnichannel advertising strategies.

Magnite and Viasat Aviation Partner to Bring Programmatic Advertising to In-Flight Screens

Magnite announced a partnership with Viasat Aviation, the in-flight connectivity leader behind Viasat Ads. This collaboration brings programmatic advertising to in-flight Wi-Fi and entertainment, giving brands and ad buyers scaled access to highly engaged audiences in the sky.

Nexxen Expands nexAI Ecosystem with Open MCP and Agent-to-Agent Adtech Integrations

Nexxen, has announced a major architectural expansion of its native artificial intelligence engine, nexAI. The latest release introduces advanced cross-platform interoperability, enabling external AI agents to connect directly into the Nexxen ecosystem via open protocols such as the MCP and A2A frameworks.

Adobe & LinkedIn Launch Global AI Skills Initiative for Marketing Professionals

Adobe and LinkedIn has announced AI Essentials for Marketers, a joint global initiative designed to help marketing professionals develop the AI skills that matter most to their roles, so they can be equipped to lead their organizations in the AI era.

tvScientific by Pinterest Launches Creative Advisor to Optimize TV Advertising with Predictive AI

TV Scientific by Pinterest has launched the Creative Advisor, an artificial intelligence-based predictive tool aimed at supporting advertisers to optimize their TV ad creative continually through the analysis of their expected performance.

• In Stack & Platform news this week…

Guideline and Mediaocean Deepen Partnership with New API Integration for Omnichannel Media Planning

The partnership between Guideline and Mediaocean continues to grow with the development of an API integration that links the media plan management functionalities of Guideline with the Prisma omnichannel advertising platform of Mediaocean.

Claritas and Comcast Advertising Partner to Enhance Campaign Performance with Unified Audience Intelligence

Claritas and Comcast Advertising have made an announcement regarding the formation of a strategic partnership, which leverages the synergies between audience intelligence, targeting capabilities, and measurements.

DISQO Launches AI Search Lift to Measure the Incremental Impact of Advertising on Conversational AI and LLM Platforms

DISQO has officially announced the commercial release of AI Search Lift. Standing as an industry-first outcomes measurement product, the solution is purpose-built to quantify whether advertising campaigns drive incremental brand interactions within LLMs and conversational AI environments.

Wix Collaborates with Microsoft 365 Copilot to Embed Automated Website Creation and Management

Wix, a leading global SaaS platform for creating, managing, and growing a digital presence, has announced a strategic collaboration with Microsoft to integrate its Wix Harmony website creation engine natively into Microsoft 365 Copilot.

TELUS Digital and Cresta Partner to Advance AI-Powered Customer Experience

TELUS Digital has entered into an alliance with Cresta, with the intent of facilitating enterprises in utilizing customer experience solutions powered by artificial intelligence, which involves autonomous artificial intelligence (AI) agents along with AI-enabled human agents.

• Article Of The Week…..

The Martech Playbook for AI-Powered Email Lifecycle Orchestration

Most email programs are still built on a simple assumption. If a customer does something, you send them a predefined message, if they click you move them into another sequence. If they do not engage, send a reminder. For years, that approach worked, well enough. The trouble is customer behavior does not stay on those neat paths anymore, meanwhile expectations keep climbing.

The CDP Will Disappear: Why Data Warehouses and AI Will Absorb Customer Data Platforms by 2029

The future of customer data platforms is probably not what most people in martech think it is. For years, the conversation has been about which CDP will win. Which vendor has better identity resolution. Which platform has stronger audience segmentation. Which one can activate data faster across channels. Yet that entire discussion may be focused on the wrong thing.