Invoca Debuts No-Code Integration on The Trade Desk Marketplace to Bridge Programmatic Spend and Offline Conversions

Invoca, a premier provider of revenue execution powered by artificial intelligence, is now available as a native, no-code integration of The Trade Desk, one of the largest advertising technology platforms in the world. Invoca has partnered with The Trade Desk as an official marketplace vendor on The Trade Desk Marketplace platform, allowing for the linking of programmatic campaigns to leads and revenues through the Invoca platform.

The system pairing resolves a significant visibility gap in multi-channel attribution. As corporate media investments rise—with US programmatic ad spend projected to surpass $203 billion—marketing departments face intense pressure to justify their capital allocations. This optimization strain is particularly severe in high-consequence industries such as healthcare, insurance, financial services, telecommunications, home services, and automotive, where high-value transactions frequently occur over the phone rather than via digital checkout blocks. Because traditional demand-side platform (DSP) optimization strategies heavily rely on online click data, offline conversions often fall out of the attribution loop. This leaves return on ad spend (ROAS) understated and cost-per-acquisition (CPA) artificially inflated.

Translating Voice Signals into Real-Time Bidding Intelligence

The integrated framework connects digital ad impressions directly to offline conversation data. By feeding Invoca’s AI-driven call analytics into The Trade Desk via a secure Conversions API (CAPI), advertisers can automatically action voice data like any standard digital event.

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Core Operational Capabilities of the Integration:

• Real-Time Data Ingestion: Captures inbound phone calls and matches them to the precise originating programmatic impression, delivering conversion data to the DSP in near-real time.
• Autonomous Interaction Classification: Employs conversational AI to instantly analyze and categorize calls as qualified leads, verified appointments, or closed sales without manual triage.
• Smarter Audience Suppressions: Lowers media waste and optimizes bidding systems by automatically retargeting high-intent callers who did not buy, while removing converted clients from active acquisition lists.
• No-Code Activation Infrastructure: Deploys entirely through the native user interface, allowing ad operations teams to launch the connection rapidly without allocating web developer or engineering resources.

Closing the Programmatic Data Disconnect

By organizing disconnected offline events into a single marketing workspace, the platform partnership helps brands build comprehensive data models that mirror actual business revenue.

“For brands that depend on conversations to book appointments and close sales, proving the revenue impact of programmatic advertising has been a persistent challenge,” said Nathan Ziv, EVP of Product Management at Invoca. “As a partner on The Trade Desk Marketplace measuring offline calls and conversions, Invoca closes that gap by connecting programmatic campaigns to the appointments and revenue they actually drive, all within the platform advertisers already use to buy media.”

“This integration connects programmatic impressions to those calls and puts that data to work with better attribution, smarter audience targeting, and optimization across the full ecosystem. It’s a gap that’s existed for a long time. This helps close it.”