Cutting-edge SAS GenAI Tools for Marketers Integrates Amazon Bedrock

SAS, a pioneer in data and AI, is integrating new generative AI (GenAI) functionalities into its MarTech solution SAS Customer Intelligence 360. In the latest integration with Amazon Bedrock from Amazon Web Services (AWS), these features enable businesses to transform data into business insights that optimize business operations to enhance the customer experience.

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Leveraging GenAI applications, marketers can effectively plan campaigns, improve audience selection, and create more relevant content. SAS Customer Intelligence 360 already provides GenAI support to marketers and advertisers to simplify marketing planning, journey design, content creation, and creative development. The solution’s new functionalities utilize Amazon Bedrock.

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