MarTech360’S Weekly News Roundup With Impartner, DOE Media, Canto And More!

Analytics Marketing AutomationMarTech Analytics
By News Desk
News

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top News from this Week

Impartner PRM Platform Now in Microsoft Azure Marketplace

Impartner, a leading provider of partner management and partner marketing automation solutions, announced the availability of its Partnership Relationship Management (PRM) platform in Microsoft Azure Marketplace, an online store providing applications and services for use on Azure. Impartner customers can now take advantage of the productive and trusted Azure cloud platform, with streamlined deployment and management.

DOE Media Acquires Chappell to Expand Digital Marketing Reach

DOE Media has announced its acquisition of Chappell Digital Marketing, a premier Facebook and TikTok media buying agency. This acquisition announcement follows DOE Media’s recent milestone of surpassing $2 billion in ad management within their portfolio, and will strategically expand their digital marketing services, particularly within the fast-growing TikTok ecosystem, where Chappell Digital Marketing has established itself as an industry leader.

Creatio and Yellow.ai Join Forces to Redefine Customer Experience

On December 23, 2024, Creatio partnered with Yellow.ai to enhance customer engagement through advanced AI and no-code solutions. This collaboration aims to empower businesses by streamlining customer workflows and CRM processes. Creatio, known for its no-code platform that allows extensive workflow automation, will integrate with Yellow.ai’s AI-driven customer service automation platform, which excels in delivering exceptional multi-channel customer experiences.

Exact Market Unveils Novel AI Go-to-Market Practice

Exact Market, a WBENC-certified, woman-owned technology marketing agency, is launching a dedicated practice to help technology companies achieve differentiation and market leadership for their artificial intelligence (AI) solutions. The comprehensive portfolio of services helps clients create compelling AI narratives, develop impactful market strategies, and execute AI-focused campaigns in today’s crowded landscape.

Further Achieves Google Cloud Marketing Analytics Services Partner Specialization

Further, a leading data, cloud, and AI company focused on helping companies turn raw data into insights and actions, announced it has earned the Google Cloud Marketing Analytics Services Partner Specialization. By leveraging the Google Cloud ecosystem, Further helps enterprise-based customers activate, analyze, and optimize their marketing data for better marketing outcomes.

Canto Unveils PIM, Uniting DAM & Product Management

Canto, a leading provider of digital asset management software, announced the launch of Canto PIM, a uniquely comprehensive platform that combines digital asset management (DAM) and product information management (PIM) capabilities. The innovative solution directly addresses the challenges brands face in managing, distributing, iterating, optimizing, and securing digital assets and product data across an ever-expanding breadth of channels, campaigns, and use cases.

Article Of The Week…..

What Is Composable DXP? The Future of Digital Experience PlatformsComposable DXP

Are you struggling to keep up with rapidly changing customer expectations? Wondering how to build a scalable digital ecosystem without overhauling your existing infrastructure? Composable DXP might just be the game-changer you’re looking for. Composable digital experience platforms (DXP) is a revolutionary approach transforming the way brands engage with their audiences. Unlike monolithic platforms, composable DXP offers unparalleled flexibility, allowing organizations to integrate modular components tailored to their unique needs.

 

How Integrated Marketing Communications (IMC) Can Transform Your Brand!Integrated Marketing Communications

Integrated Marketing Communications (IMC) is a strategic approach that combines various marketing channels and communication methods to create a cohesive and consistent brand message. It aims to enhance brand recognition and consumer engagement across all touchpoints. IMC integrates various marketing efforts to ensure that all communications support and reinforce the same messages about the organization, its products, and services. This approach allows organizations to deliver an engaging and seamless consumer experience while optimizing their image and relationships with stakeholders.

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