NIQ Empowers Businesses with Strategic Analytics & Insights Solutions

NielsenIQ, the global leader in consumer intelligence, has unveiled its new Strategic Analytics & Insights organization. This initiative brings together Advanced Analytics Consulting, Consumer & Marketing Insights, and BASES, leveraging NIQ’s extensive data ecosystem to help businesses streamline decision-making and drive growth. This move reaffirms NIQ’s commitment to delivering best-in-class market research and consumer insights, solidifying its promise of providing clients with the Full View™.

Driving Growth with Data-Backed Insights

The Strategic Analytics & Insights division is designed to create actionable and scalable growth strategies, focusing on four core practice areas:

• Consumer Behavior and Insights – Unlock deep human insights to fuel business expansion.
• Innovation Powered by BASES – Develop winning innovations, from concept to product launch and activation.
• Brand & Media – Strengthen brand equity and optimize media strategies with precision.
• Analytics & Activation – Leverage data-driven strategies for superior execution and performance.

Leadership with a Vision

At the helm of the new division is Ramon Melgarejo, an accomplished leader in analytics and consumer insights. With a proven track record of delivering client-centric strategies and driving innovation, Melgarejo’s expertise in predictive behavioral science and market intelligence makes him uniquely positioned to lead this transformation.

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“We couldn’t be more excited to introduce our new Strategic Analytics & Insights group, which reflects our commitment to providing clients with the Full View™,” said Melgarejo, President of Strategic Analytics & Insights at NIQ. “At NIQ, our mission is to uncover what people want and why, and we do that by combining our strengths in revenue growth management, brand strategy, consumer insights, precision activation, and innovation. By bringing these capabilities together, we’re empowering businesses to make smarter decisions, tackle complexity, and confidently take their next big step. This move not only delivers greater value for our clients but also marks a pivotal moment in our journey toward an exciting and dynamic future.”

Trusted by Industry Leaders

Echoing the impact of NIQ’s expertise, Jeremy Benhammou, Global Director Insights at AB InBev, highlighted the value of NIQ’s approach: “We consider NIQ our go-to partner for packaging testing, consistently delivering sharper insights, consistent results, and well-crafted KPIs. Their performance surpasses any other partners we have worked with. Our analytics teams have independently validated the precision and stability of NIQ’s pack testing results, making them the gold standard in the industry.”

A Seamless Extension of Client Teams

NIQ’s Strategic Analytics & Insights team operates as an extension of clients’ businesses, supporting them from ideation to execution and beyond. With exclusive access to proprietary data, cutting-edge methodologies, and a global network of industry experts, NIQ helps brands navigate competitive landscapes with clarity and confidence. This holistic approach ensures that clients receive tailored solutions to address their unique challenges, enabling them to innovate faster, execute smarter, and forge stronger connections with their audiences.