Clay Raises $40M for GTM Development

Clay has raised $40M in pre-emptive Series B expansion funding at a $1.25B valuation, following 6x growth in 2024. Over 5,000 customers—including OpenAI, Canva, Anthropic, Ramp, and Rippling—use Clay’s GTM development environment to power everything from CRM enrichment to highly targeted outreach campaigns.

Every GTM team knows this painful truth: good growth ideas die without the right data and the ability to quickly act on it.

Traditionally, every part of growth—whether sourcing companies, researching contacts, writing emails, or launching ads—happened in a different tool. Turning growth ideas into reality was a slow, painful process.

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When we set out to solve this problem, we took inspiration not from other growth tools—but from engineering teams. Developers faced a similar challenge until the 1990s, when integrated development environments (IDEs) combined the tasks of writing, testing, and debugging code into one place. But modern engineering teams need more than just IDEs: they also need powerful runtime environments like AWS where their code can continuously run and scale. Similarly, GTM teams need a unified interface to develop, execute, and evolve their growth ideas.

While most growth tools solve single problems, like finding contacts or sending emails, Clay is building a complete GTM development environment where teams can both develop and continuously run growth ideas. Our platform combines 100+ integrations and AI agents to help teams find data (from contact info to intent signals) and instantly put it to work across their entire tech stack (CRMs, data warehouses, email sequencers). The result: acquire and retain customers with more precision and creativity than ever.

SOURCE: Clay

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