Vivun Raises $75M Series C to Transform B2B Selling as We Know it
Vivun, a global provider of Buyer Experience (BX) software, announced a $75M Series C round led by Salesforce Ventures, with participation from new investor Tiger Global as well as full participation from existing investors Menlo Ventures, Accel, and Unusual Ventures. The funding will be used to expand Vivun’s Buyer Experience platform, the first of its kind in the SalesTech industry.
Vivun has now raised $131M since its seed round in 2019 to achieve its mission to power incredible Buyer Experiences for every business to business (B2B) company. This mission has propelled Vivun into the top 1% of startups based on growth across all dimensions. In its most recent fiscal year, Vivun:
Grew annual recurring revenue (ARR) more than 4x.Surpassed 100 employees by expanding its team more than 120%.Increased its customer count more than 160%, a base that includes high growth startups as well as publicly traded enterprises across hi-tech, telecom, manufacturing, and financial services verticals.
“Salesforce Ventures and new investor Tiger Global are the perfect partners for Vivun to accelerate our growth,” said Vivun co-founder & CEO Matt Darrow. “With the additional funding, we intend to replicate our North American success across EMEA, while continuing to invest heavily in our core products and AI capabilities so that PreSales, Sales, Product, and other revenue-driving leaders have an unfair advantage at surpassing the expectations of their sales-proof buyers.”
Buyer Experience is a new category of enterprise software that has emerged in response to the way B2B buyers enter into sales cycles. Buyers have become sales-proof. They no longer buy from salespeople themselves, trusting the relationship and the person to deliver the desired outcome. Instead, they demand value at every step, total transparency, and the ability to run the sales process their way. Many of them are digital-natives, and are used to getting everything they need via self-directed research and free trials. When they do engage with vendors, they want targeted conversations with product experts.
Unfortunately, companies continue to rely on outdated tactics that are increasingly ineffective: call recording, email sequencing, and poor resourcing of the supporting sales teams. As a result, buyers and sellers are drifting further apart.
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